For more than a year, our firm, Thornley Fallis and 76design, has invested heavily in social media because we see it as an important new communications medium.

Currently, our team has five blogs (ProPR, PRGirlz, Shift+Control, StudentPR and Uninstalled) as well as InsidePR, a weekly podcast. All of which have their posts aggregated on the Thornley Fallis website.

We want to understand social media thoroughly and be a leader in the area in order to properly advise our clients on how they can use it to enhance their internal and/or external communications programs.

For several months now, I’ve been following a variety of blogs and podcasts, and frequently leave comments on topics that I find interesting or have a point of view on.

Also, we regularly pitch bloggers on behalf of clients (just as we do traditional media) with news and stories that we think would be of interest to them – based the focus of their blog.

Lastly, we’ve already helped several clients implement social media projects.

It was time to get in the game ourselves.

I am co-authoring this blog with two of my colleagues at Thornley Fallis, Stephen Heckbert and LeeEllen Carroll. We’ve named it CapitalPR because we are public relations professionals practicing in Ottawa, Ontario – Canada’s capital city.

This blog is a place for us to comment and share our thoughts and ideas on public relations, communications, marketing, government, media and other topics that we are interested in.

As part of doing this, we hope our blog will be a place for clients, potential clients, industry colleagues, potential recruits and others to interact with us and learn about our firm and the people that work here.