Pitching a Blogger
Posted by Keelan on January 19th, 2007
I’ve been reading Ted Demopoulos’ Blogging for Business for quite a while now.
I find his posts insightful and concise.
This one offers some simple and good advice on how to pitch a blogger.
Really not much different that pitching a ‘traditional’ journalist. Do some research to figure out their ‘beat’/area(s) of interest and personalize the contact.
January 20th, 2007 » 12:49 am
Thanks Keelan!
Of course you are absolutely right.
The one difference I find is that many people who pitch bloggers have never pitched or considered pitching a journalist.
Maybe this is because bloggers seem more approachable to many people?
January 20th, 2007 » 10:53 pm
Maybe that’s the case.
Although, I think they should be more concerned about poorly pitching a blogger.
Journalists are likely to just ignore a bad pitch or a pitch on a topic they don’t cover.
A blogger is likely to do a post about a bad or irrelevant pitch, and maybe even include it on their blog if it is done via email.
September 7th, 2007 » 9:27 am
Though not nearly as brief as Ted’s tips that get to the key issues…I thought you might find this FAQ interesting. As I have been part of the “traditional media” and I am a blogger.
http://www.encoreopus.com/marketing/pr-tip-how-to-pitch-a-blogger.html