Direct Mail/Email Fundraising
Posted by Keelan on February 14th, 2007
In my opinion, the Conservative Party of Canada is really good at fundraising through direct mail and email.
Living in Ottawa and being in the business I’m in, I’ve attended both Conservative and Liberal party events over the years. Thus I receive mailings (letter and email) from both parties.
The Conservatives mailings seem to be more frequent (without being an annoyance) and deliver their message quickly and concisely.
The Liberals mailings seem to be less frequent and I tend to find the cover letters longer and not as well crafted.
I don’t have anything to support this, but I understand the Conservatives generate a lot more money through their direct mail fundraising efforts than the Liberals do.
