Today, a few colleagues and I at Thornley Fallis (LeeEllen, Lauren & Joe) participated in a Ragan Communications Webinar Podcasting 101 presented by prominent blogger and podcaster Shel Holtz.

Now, I already know (I would say anyway) more than the average person about podcasting.  Current colleague Terry Fallis and former colleague David Jones have had a podcast for almost a year now.  I listen to it and For Immediate Release: The Hobson & Holtz Report semi-regularly.

I’ve also participated in a lot of webinars on communications and public relations over the years.  Many of which I didn’t find that useful, didn’t hold my attention/interest and I ended up leaving early.

I have to say that I found Shel’s presentation really good.  For me, it started off a little slow, talking about RSS, only because I’m quite familiar with RSS (it would have been fine for people not that familiar with it).

But then the presentation really got interesting and informative — I took away quite a bit that I hope will be of future use in advising clients.

Shel talked about:

• How to strategize a business podcast
• The tools of podcasting, from recording to hosting
• Integration of your podcast with other online content
• How to build a community of listeners
• How to promote and create a successful podcast

Definitely worth the $329 registration fee.

Thanks for the presentation today Shel.