Will It Blend?

Posted by Keelan on February 26th, 2007

Here’s an example of an excellent viral marketing / social media campaign.

More than 25 million people have watched Utah-based Blendtec’s series of ‘Will It Blend?’ videos on YouTube.

To see all the videos, check them out here on YouTube or on the company’s Will it Blend? site.

Since debuting in November, the videos have regularly been among the most popular on YouTube, and Blendtec’s sales have quadrupled.

Blendtec’s Total Blender, the one used in the videos, sells for US$400 and the Connoisseur model sells for US$825.

You’d have to do a lot of blending (basically every meal or at least daily) to pay that much for a blender, but the low-cost campaign is definitely very cool and very creative. No doubt, there are many people out there that will buy the blender just because of the videos.