Social Media Newsroom
Posted by Keelan on March 7th, 2007
Todd Defren of Shift Communications recently posted on his PR Squared blog a template for a Social Media Newsroom.
One of Todd’s/Shift’s clients Neatreceipts has launched a Social Media Newsroom. Check it out here. (by the way, Neatreceipts’ Scanalizer looks like a cool product)
In his post, Todd has a couple of questions company’s should ask before launching a blog, podcast or Social Media Newsroom where anyone can post comments about their products and/or services:
- Are you confident enough in your product that you’re willing to endure the potential for public criticism?
- Are you sure that you have enough time, and adequate support resources, to respond to such criticisms in a consistently prompt and professional and public manner?
I think both Shift’s template and Neatreceipts application of it are really good and hope the format will begin to be implemented by other organizations – maybe by one of my clients at Thornley Fallis.
Ryan Anderson of The New PR also posted his comments on it.
