I was struck recently by the lack of coverage given the 2006 census when it was released July 17th.  What struck me, in particular, was the fact that:

1. During the slowest news period of the year, the story about the aging of Canada’s population (across the board) received one day of coverage, with very little follow-on coverage anywhere, and
2. There was little national discussion about the various regional stories associated with the census and the ongoing impact that will have from coast to coast to coast in this country.

I confess, I’m a bit of a demographic buff — have been since I helped out a bit on New Brunswick at the Dawn of a New Century in 1996 and read Boom, Bust and Echo by David Foot the same year.

So, while I’ve been waiting, let’s reflect on some of the larger things the census tells us:

1. Newfoundland may shrink its way into have-province status, as young people are an ever-rarer sight in that province;
2. All of Atlantic Canada faces significant population challenges, as does Saskatchewan and Quebec outside of Montreal;
3. Alberta, BC and Ontario remain the bright lights, demographically, meaning their economies will continue to shine as well.

My fear is that the census, and indeed demographics, is becoming a story that is too big to cover, much like the challenges we face from an energy perspective or the challenges faced in reforming and reshaping government operations.

But much as the lack of coverage makes me a little crazy, what really irks me is the challenge I have talking with people who refuse to consider the impacts demographics will have on them personally. 

For example, where are pension funds investing their money, and what impact is the flight of head offices from Canada going to have on their investments?

There are literally thousands of questions that could be asked of government, of citizens, and of the corporate sector out of the census.  I guess that means I better go back to the source document itself and get reading — waiting for a national discussion on it seems like it might be too much to ask.