Posted by Keelan on December 19th, 2007 7 Comments
For me, nothing says “I refuse to put any effort or expense whatsoever into this” quite like an e-Christmas / e-Holiday card does.
I’ve received quite a few e-cards this year.
Some are well done and you can tell the sender/sending organization actually put a fair amount of time and effort into creating something clever and memorable, like this one from McMillan, an advertising and design agency here in Ottawa – I don’t mind those as much. In fact, I liked McMillan’s so much I forwarded it to a few people.
However, others have (pardon the expression) been STRAIGHT SHITE! And worse, a lot of them have been very similar: a winter scene with the ‘cutting-edge animation’ of falling snow and some generic, unoriginal greeting.
Christmas / Holiday cards is a contact with your customers, partners and suppliers, and like all contact with those parties, its an opportunity to build the relationship, so it should be done right.
Now, I’m in favour of electronic versus paper when in comes to most things, but I’m sure I’m not the only person that likes to put received Christmas cards up on the window sill in my office or on my fireplace mantle at home.
Further, at Thornley Fallis & 76design a lot of what we do is electronic communication, but I still think its important to send our clients, partners, suppliers and other contacts an actual card that they keep longer than the time it takes to open and delete an email.
We usually start work on original concepts in October, we then have them printed, pull together about 1000 addresses/labels, and get them out late November/early December. Over the years, I think we’ve come up with some pretty good cards that reflect the ‘personality’ of our firm. Last year our card included a line of perforated gift labels. With concept development, design, printing, envelope stuffing, labelling, postage, etc. it’s more costly and time consuming than an e-card, but I think it’s worth it.
Of course, not every organization can design a card in house, but firms (like our design studio) are available for hire. If you can’t do it in-house, hire a firm or freelancer to help you do it right. It won’t cost that much and will enhance this contact with your customers, partners and suppliers.