Capital PR

Archive for July, 2008

Let’s make a deal.

Posted by Bradley Moseley-Williams on July 30th, 2008 Comments Leave a Comment

One benefit of a career in public relations and communications (and there are many benefits) is getting to know and work with journalists from across the globe.

I understand journalists to be people who are driven to explain, interpret, uncover and even expose the stories and events that make up life.

That is why I know that this news will not be well received.

Free. Private.

Posted by Bradley Moseley-Williams on July 30th, 2008 Comments Leave a Comment

Is the Internet free?

Is the Internet private?

One news item about China and another about the United States of America.

Dreaming of Olympic Green

Posted by Bradley Moseley-Williams on July 28th, 2008 Comments Leave a Comment

As we draw closer to the start of the Beijing Olympics savvy media dwellers will start to tally the number of Beijing-Olympics-focused articles, features, editorials, op-ed pieces, essays, rants, opinions, diatribes, thoughts and so forth spreading through all forms of media.

Topics will be all over the map, of course, but look for some tried-and-true pieces that are already part of the public conversation.

Tibet will appear here and there, with all manner of references to the mechanisms put in place by the Chinese government to stifle any possible suggestion of even a whisper of discord. These stories will dovetail with references to “protest pens” and increased border security measures to make sure no one smuggles a “Free Tibet” lapel pin into China. If (and this is a big if) an athlete stands to accept a medal and–gasp–whips out a protest lapel pin the world media will take loud notice.

Look for a few heartwarming notes about athletes away from home, forging new friendships in the Olympic Village, and adjusting to training conditions in Beijing. Blogs home to hometown newspapers are a nice touch, but a cozy blogpost home to the neighbourhood might be difficult to see and hear amid the media clutter of the Olympics.

The pollution in Beijing will be given a great deal of coverage. I visited Beijing in late 1999 and while there was, indeed, a 30 storey building across the broad avenue from my hotel I couldn’t see it 5 mornings out of 7. Back in those dark days daylight could not penetrate the morning smog (cheerfully called “fog” by private and state tour guides) and the city planners devised an ingenious solution for lighting the murky streets.

Streetlights about 4 feet tall interspersed with their regular counterparts serve to illuminate the day, like taller versions of garden or pool lighting found here at home, because light does not sink to street level. Pedestrians would be hopelessly lost without these lamp posts in miniature and I used them as dim beacons leading me back to my hotel. The air quality truly is terrible.

The old adage taught to children, “Stop, look and listen before you cross the street” is a handy guide for any visitor to Beijing where crossing even the quietest backstreet is an exercise in both courage and luck. Passenger cars are being reduced from the local trafficsape (a word I hope I just coined) using a “day on/day off” plan while old beaters that are deemed to be embarrassingly high on the pollution inducing scale are made to disappear. Reducing vehicular traffic is a clever move–look for media features about how citizens are coping without their cars–and will have the pleasant side effect of making crosswalks safer. (Urgent Footnote: When in Beijing always cross the street in a crowd. There is safety in pedestrian numbers.)

BMW Q&A

Posted by Bradley Moseley-Williams on July 24th, 2008 Comments 1 Comment

Since joining Thornley-Fallis a few weeks ago (and particularly since arriving here earlier this week) I’ve been receiving a lot of questions from friends, colleagues and associates in response to the announcement I forwarded to my contacts revealing my new career direction.

Q: Why did you move to Ottawa? (from everyone I have ever met)
A: I moved to O after 20+ years in TO because I wanted a lifestyle change. There are no reasons more sinister than that.

Q: Did you like teaching at Algonquin College? (from a former student)
A: Yes. I enjoyed sharing my knowledge, experience and career with students. They were–and are–a  diverse group of learners at various stages of personal and professional development and their energy, drive and commitment to their own growth was something I enjoyed being part of. Teaching, I found, was a natural extension of the public speaking engagements I had been performing for the past 8 years.

Q: Why did you join Thornley-Fallis? (from a client)
A: A career in public relations is a very public experience. After 8 years with my own practice it was time to challenge myself and invigorate my career with new colleagues, new experiences and I wanted to have partners with whom I could work and grow a business. I made sure that the jump I was making was the right jump for me. I wanted to be able to contribute and have a learning curve at the same time. I also knew that change is good. (It is not, however, anywhere as good as a rest despite the old adage.)

Q: Was this a rash decision? (from family)
A: I never make rash decisions. I decided in early 2008 to make some career changes and I joined T-F in July. I spent time networking and speaking to a lot of people. I touched base with people whom I consider to be mentors, plus with clients and friends who knew me and my career path. I also trusted my own instincts.

Q: Don’t you miss Toronto each and every day? (from a downtown TO hipster)
A: I miss the club sandwiches at Swan on Queen Street each and every day.

Q: Are you still in touch with your colleagues and biz associates in TO? (from a friend)
A: Of course. It’s called email.

Q: Are you having fun? What’s T-F like? (from a colleague contemplating a career change of her own)
A: I am having fun. I am growing. I am learning and I am making a contribution. I am working with smart people who are dedicated. I’ve been fortunate that throughout my career I have been able to work with people who are at the top of their game and Thornley-Fallis is no different.

Q: Did you manage to find parking? (from my father)
A: At long last. And it is no cheaper than parking in the financial district in Toronto. Go figure.

Q: What are your colleagues like? (from a client)
A: Solid. Check out their bios and see for yourself. Note who has published a book or an article or who is a thought-leader in social media. Check out the diverse experience and wide range of talent. Surf around our design shop–76design–or read a few blogs. Note the wide range of clients and if you want to learn more just call me.

Q: Who got your apartment in Toronto? (from a contact who wants to move)
A: Faysal Jaber worked for me for a few years and he scored the apartment at Avenue Road and St Clair. Faysal is completing his MBA and the apartment, which must be the most valuable parting gift ever presented to an employee, is now his. (If you want to get your hands on it you’ll have to negotiate a deal with him.)

Q: What are you working on? (from an old client and friend)
A: Lots. Check back in from time to time but in the meantime I am working on some interesting projects for a variety of clients. I am also reaching out to former clients to see what we can do for them. I am crafting some proposals for some projects that are challenging, unique and destined to be fun.

Q: Are you back to blogging? (from a webhead who lives online)
A: I never left. If I am guilty of anything it is lurking, not leaving.

Q: How do I reach you? (from a person who lost my number)
A: bmw@thornleyfallis.com or 613-231-3355 x 225

We’ve Hired…

Posted by Keelan on July 24th, 2008 Comments 1 Comment

…but are still looking.

This is by far the busiest summer the Ottawa office of Thornley Fallis and 76design has had since I joined the firm more than 6 years ago.  The usual summer slow down simply has not happened.  Expansion of our office, due to be completed mid-August, can’t happen quickly enough.

In the last couple of weeks, we’ve added Nicolas Ruszkowski as an Account Director and Bradley Moseley-Williams as a Senior Consultant on the Thornley Fallis side of our business, and Shaun Scanlon joined 76design as a Senior Developer.

Nicolas’ more than 15 years of experience in the communications industry includes:

  • Director of Communications for the Leader of the Liberal Party Stephane Dion, 2007-08
  • Vice-President at Fleishman-Hillard in Ottawa, 2005-07
  • Director of Communications to the Government House Leader, 2003-04
  • Director of Communications at the Forest Products Association of Canada, 2002-03

He is also trilingual in English, French and Spanish.

Before his recent move to Ottawa, Bradley had his own public relations consultancy in Toronto since 2001.

His more than 20 years of experience in the communications industry also includes:

  • Public Relations Professor at Algonquin College, 2007-08
  • Director of Public Relations at Interactive Media Group, 1996-2000
  • Public Relations Manager for KL Group (now Sun Microsystems), 1995-96
  • Public Relations Coordinator at Unisys, 1990-95

Bradley has authored more than 150 magazine, newspaper and feature articles on various business themes related to public relations and lifestyle.