Posted by Keelan on September 30th, 2008 Leave a Comment
After reading this article in the Ottawa Citizen, I went to the National Do Not Call List Website to, at long last, register my phone number to reduce the number of telemarketing calls I receive. The registry “came online” today.
Unfortunately, here’s what I got…
I guess the CRTC wasn’t ready for the number of Canadians that would immediately want to take advantage of the registry.
More knowledge from the recent Social Media for Government conference that took place in Ottawa this week.
Following demographic developments is a fascinating study. Society is changing as new technological advances change the face of one generation and redefine how that group interacts, understands, consumes and advances their culture.
From a presentation from some thinkers at the ROM (Royal Ontario Museum I learned about Millennials (for more on the ROM surf this). Intrigued by this demographic, I did some research.
Millennials are broadly described as being born post 1980 (say, between 1982 and 1994) and only know a world with digital technology. They signal the largest shift in media and behaviour since the dawn of television, which separates them in numerous ways from an older generation of media consumers.
Millennials have some interesting characteristics that further define them as a demographic group.
Socially expressive and inquisitive individuals, Millennials are the product of a society that included high rates of divorce and two-income families. Some theorists believe this translates into Millennials lacking an automatic deferral to authority and a new take on romantic and personal expression.
The ability to recreate, remix, retrieve and reconfigure the past (through technology) is expected. Millennials are resourceful and collaborative and have proven to be innovative thinkers.
Highly social and interconnected, Millennials work well in teams but are not considered highly loyal to employers, work places, or even–it is believed–romantic partners. There is no broad consensus if this “lack of loyalty” stems from social conditions (for example, divorce rates) or from some other factor. Millennials expect–and subsequently create–challenging and stimulating work experiences and places with a strong focus on the “team” and social life. (That is, they work and play together.)
This is an interesting demographic now assuming positions in the workforce and in the broader community of consumers. It will be interesting to watch them and their impact on society, consumer culture, communications and social media development.
Yesterday I substituted for Joe Thornley and chaired a conference in Ottawa about Social Media for Government. The conference was hosted by the Advanced Learning Institute under the direction of Kelly Flynn, who put together a one-of-a-kind event.
The attendees were engaged, interested (and interesting) and all were either operating with social media tools now or preparing to launch them in the near future. It was a high-energy day with ideas, innovation, thought-leaders and learners collaborating together in sessions, presentations and meals. (Kudos to ALI for creating dynamic lunch and supper sessions that offered both choice and networking.)
Joe has a following among innovators who are active with social media tools and there were a number of people who already interact and communicate with him now plus a new cadre of people who joined social media sites–for the first time–yesterday and learned directly from Joe how to make these cutting-edge tools a part of their work lives.
This was a connected day. I was learning myself while chairing the day and I made some great contacts among the crowd.
Today (Weds) Thornley Fallis was again present; Joe is back to chair and lead the day while John Sobol and Nick Rusczkowski (my colleagues) presented at the morning session.
I will be adding more information about individual sessions as soon as I touch base with the presenters. As a teaser, however, I can announce that there are a number of federal government entities who are planning to launch social media tools in the near future. What I would like to do is post some Q&A sessions on CapitalPR with these innovators and share their message and knowledge with an even broader base.