Comments on: Get ready for The Millennials http://capitalpr.ca/2008/09/18/get-readyfor-the-millennials/ Tue, 17 Aug 2010 03:32:24 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: links of london http://capitalpr.ca/2008/09/18/get-readyfor-the-millennials/comment-page-1/#comment-248567 links of london Tue, 28 Jul 2009 08:22:00 +0000 http://capitalpr.ca/?p=196#comment-248567 Good article! Good article!

]]> By: Andrea Banks http://capitalpr.ca/2008/09/18/get-readyfor-the-millennials/comment-page-1/#comment-193973 Andrea Banks Mon, 29 Sep 2008 02:08:23 +0000 http://capitalpr.ca/?p=196#comment-193973 BMW - One wonders if this blog may have been inspired by your wonderful second-year PR students, haha! What an interesting post. It certainly makes me wonder what my workplace experience will be like when I graduate. Another great blog by my fave PR guru! AB BMW – One wonders if this blog may have been inspired by your wonderful second-year PR students, haha! What an interesting post. It certainly makes me wonder what my workplace experience will be like when I graduate. Another great blog by my fave PR guru!

AB

]]> By: PRJack http://capitalpr.ca/2008/09/18/get-readyfor-the-millennials/comment-page-1/#comment-191443 PRJack Fri, 19 Sep 2008 18:39:26 +0000 http://capitalpr.ca/?p=196#comment-191443 It is interesting stuff, though it's been discussed for a little while now. Look for references to 'Gen Z' (or less often Gen C) and that's pretty much the same thing. What is becoming increasingly interesting to me, however, are the 'non-age-specific' demographics that are being identified. Generation V is a great example. While a search will tell you that the V stands for Vegan or for Vitality (as in active Boomers) the far more accepted use comes from The Gartner Group and refers not to age, but rather to a commonality of activity within which age tends to be irrelevant. "Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights," says the Gartner Group. "When people go online and participate/communicate in a flat virtual environment, the generational distinctions break down." see http://www.gartner.com/it/page.jsp?id=545108 This can and does have tremendous impact on the way some companies can or should conduct their marketing and communications efforts. It is interesting stuff, though it’s been discussed for a little while now. Look for references to ‘Gen Z’ (or less often Gen C) and that’s pretty much the same thing.

What is becoming increasingly interesting to me, however, are the ‘non-age-specific’ demographics that are being identified. Generation V is a great example. While a search will tell you that the V stands for Vegan or for Vitality (as in active Boomers) the far more accepted use comes from The Gartner Group and refers not to age, but rather to a commonality of activity within which age tends to be irrelevant.

“Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights,” says the Gartner Group.

“When people go online and participate/communicate in a flat virtual environment, the generational distinctions break down.”
see http://www.gartner.com/it/page.jsp?id=545108

This can and does have tremendous impact on the way some companies can or should conduct their marketing and communications efforts.

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