Ottawa’s Light Rail Website…Not just a web page
Posted by Leisha on May 14th, 2010 
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It is with great pleasure that we announce the launch of the City of Ottawa’s Light Rail website!
Many Ottawans felt as though they were left in the dark when it came to the City’s big Light Rail Transit (LRT) plans. Well folks, there is no longer any need to feel mal-informed. Thornley Fallis and 76design in collaboration with the Light Rail Implementation Team have created an “information-sharing mechanism” that arms the citizens of Ottawa with more than sufficient information relating to the project plan.
The communications efforts applied by Thornley Fallis & 76design were strategic and smart; we have received positive results on the site and its search functions, information content, structure and ease-of-use.
The website in particular has proven to be the most crucial piece of the puzzle. The website we’ve created is meant to engage the entire City; to provide all the facts our users require to fully understand the project and to provide them with a platform to communicate their feelings towards the project.
With the integration of various social media tools (Twitter, Facebook, YouTube), interested citizens are able to keep up-to-date and connect with the Light Rail Implementation Team with any questions or concerns. Any questions submitted to the team will be answered in a timely fashion; responses will then be posted on the website. The LRT website helps make a difference by providing comfort to Ottawans by reminding them that Light Rail green and it will only improve the City.
Since yesterday’s launch, the LRT project is getting great media play, print and radio; it is noted that there are happy people all around.
