What: From Storyboard to YouTube: Creating Video with Measurable Results, presented by News Canada

When: Thursday, January 27, 2011, 11:30am-1:30pm (a light lunch will be served)

Where: Sunlife Centre, 50 O’Connor Street, 3rd floor (corner of Queen and O’Connor)

Cost: Cost is $20 for CPRS members, $30 for non-members. Register online at http://cprsottawajanuary2011.eventbrite.com/

About:

With Canadians watching more videos than any country in the world, online video is an important consideration to any communications program. The focus of this presentation is to educate communications professionals who are considering video as part of their outreach as to the planning, production, media relations and measurement aspects of a video program.

During the presentation you will learn tips and insights on:

• Video planning and production
• Considerations when pitching your video
• Measuring your results using the Media Relations Rating Points system

This professional development session is presented in conjunction with News Canada and will feature real world examples that you will be able to utilize in your communications planning.

More info here.

Announcing a new Meetup for Third Tuesday Ottawa!

What: The National Capital Commission Gets Social

When: Monday, January 24, 2011 6:00 PM

Price: $10.00 per person

Where: The Exchange Pub & Restaurant, Rideau Centre (across from Chapters)

“Reticence is often conquered by a win, and the best way to provide a win is via a pilot project.”
Daniel Feeny, Director of Digital Communications, Outreach and Youth Programs, National Capital Commission

Throughout 2010, the National Capital Commission actively explored the potential of social media through a series of pilot projects. They learned from each pilot, refining their approach and incorporating the lessons into the next pilot. A textbook example of an organization learning how to use social media – incrementally, iteratively, intelligently.

At the January Third Tuesday Ottawa, Daniel Feeny will discuss what the NCC learned from its pilot approach, what he would tell other organizations exploring social media and what he sees in the future for the NCC and social media.

According to Daniel, “Strategy isn’t the goal. It’s the path you plan to take to get there (Chris Brogan). While most organizations understand that social media has become a must have in the larger media environment, many still view it as experimental marketing. In large part, that’s because most of them fail in their initial self-started efforts. Before designing a social media strategy, the National Capital Commission (NCC) tried to discouver the best ways to integrate social media into our communication/marketing efforts by using pilot projects to get through the door. It’s just a beginning…”

To RSVP for this Meetup, go to: http://www.meetup.com/third-tuesday-ottawa/calendar/15861130/. You must sign-up for Third Tuesday Ottawa in order to RSVP.

Student Tickets

The Third Tuesday speakers have a lot to teach all of us. And we want students to be able to participate. So, Thornley Fallis is sponsoring free admission for any registered students who want to attend. If you’re a student, please register in the normal way. But when you arrive at the registration desk, simply present your student ID and we’ll refund your registration fee.

Sponsors

Third Tuesday’s sponsors CNW Group, Rogers Communications, Radian6, and Fairmont Hotels and Resorts makes it possible to bring great speakers to Third Tuesdays across the country, including Toronto, Ottawa, Montreal, Calgary and Vancouver.