Posted by Keelan on June 13th, 2011 Leave a Comment
On Wednesday, June 8th, Thornley Fallis and our client CIRA won two awards at the IABC Ottawa Excel Awards, which are held annually to recognize Ottawa’s communications, marketing and creative design talent.
Thornley Fallis and CIRA won an Award of Excellence for Brand Communications
As Agency of Record for CIRA since August 2010, Thornley Fallis worked closely with the CIRA team to develop and launch a brand awareness campaign around the .CA product. The campaign included print and online advertising, an online brand video, an awards program and a community engagement program. The campaign launched in November 2010 at the meshmarketing conference in Toronto with the announcement of the .CA Impact Awards via video produced by Thornley Fallis.
Thornley Fallis and CIRA also won an Award of Merit for Publication Design
To ensure CIRA members are engaged and value being a member, Thornley Fallis worked with CIRA to create a New Member Kit. The kit includes a printed booklet with a branded USB card adhered with removable glue. On the USB key (which pulls out from the USB card) is an interactive PDF. The kit is filled with information on benefits for members, the value of .CA, background information on CIRA, and a QR code that takes members to the newly created CIRA member web portal.