Looks like this should be a good event…

BRANDING THE NATION
A case study in tourism branding by the Canadian Tourism Commission

Meet IABC Ottawa bright and early for a presentation on tourism branding by Greg Klassen, Senior Vice-President, Marketing Strategy and Communications from the Canadian Tourism Commission.  You will learn how the CTC leverages its unique brand, currently number one in the world, to gain a competitive advantage for Canada’s tourism industry.

The forces of complexity, technology, and globalization are accelerating change and increasing volatility. Canada’s tourism brand competes vigorously with unique, exotic and off the beaten track destinations from around the globe, in one for the world’s fastest growing industries. Gaining a competitive advantage is now, more than ever, about harnessing these challenges and turning them into opportunities.

Friday, November 25, 2011   
Metropolitan Brasserie and Restaurant
700 Sussex Drive, Ottawa

7:45 – Registration/Breakfast
8:15 to 9:00 – Presentation
9:00 to 9:30 – Q & A

REGISTER HERE.