Here is the 2010 Thornley Fallis & 76design Christmas / Holiday card and web page.

The card and web page design was done by Jeff Young, Sheila Sugavanam, Frank Carr and Ben Watts.

The web page flash & programming was done by Frank Carr.

The “Frosty joins the Agency” copy (see below) was written by Terry Fallis, Laurence Smink and Steve St. Pierre.

Music was performed by the Old Crowns (Steve St. Pierre’s band).

Frosty joins the Agency

Frosty the Snowman has been hired by our firm.
It’s too soon to tell, though he’s doing well,
He’s still got a lot to learn.

Frosty the Snowman seems to know just what to do.
He’s got a burning thirst to put the client first,
And buckles down to see it through.

Success came fast to Frosty and he clearly was the best
But he worked so hard and he got so hot, that he melted on his desk.

So Frosty the Snowman is a cautionary tale.
When the deadlines loom, and come all too soon,
Keep you cool and you’ll prevail.

We had a great turn-out for last night’s Ottawa Launch of The High Road by Terry Fallis at The Parliament Pub.

Little did attendees know that Terry’s first book, The Best Laid Plans, would this morning be named to the CBC’s Canada Reads Top 5 Canadian Novels for the Decade.

In addition, the event also raised awareness of and $1500 for the Jaimie Anderson Parliamentary Internship Fund.

Terry Fallis reads from The High Road.

Bruce Anderson and Kate Purchase talk about the Jaimie Anderson Parliamentary Internship Fund.

Today our client CIRA announced the .CA Impact Awards at meshmarketing with this video that was created and produced by our firm Thornley Fallis & 76design.

The .CA Impact Awards celebrate Canadians making a positive impact online.

There are four categories:
•  Small Business
•  eLearning
•  Not-for-Profit
•  Web Technology

In addition to public recognition, the winning entry in each category will receive a cheque for $5,000.

Entries can be submitted online at www.impactawards.ca from January 6, 2011 to March 25, 2011.

Winners will be announced in May 2011 at mesh.

The Canadian Internet Registration Authority (CIRA) is pleased to announce the selection of Thornley Fallis & 76design as their Agency of Record for marketing and communications.

Thornley Fallis & 76design will provide CIRA with a range of services, including brand development, media relations, corporate communications, advertising, sponsorship, creative design, website development, video production and program measurement.

“CIRA chose Thornley Fallis & 76design from a group of very talented agencies based on several criteria. Most importantly, they truly are an integrated, full-service agency. In addition to more traditional, core capabilities such as strategic communications, media relations and advertising; Thornley Fallis & 76design also offers creative design, website development, video production, and public engagement services. All of this in addition to being Canadian leaders in the use social media and the development of online communities,” said David Fowler, CIRA’s Director of Marketing and Communications. “The CIRA team is really looking forward to our new relationship with Thornley Fallis & 76design. In addition to helping us improve communications with our stakeholders, including the more than 1.5 million .CA registrations, our new AOR will also help our team continue to promote and grow the .CA brand, as well as educate Canadians in the value .CA brings to their lives.”

This new, long-term Agency of Record agreement builds on a previous project-based relationship between CIRA and Thornley Fallis & 76design.  Since 2005, Thornley Fallis & 76design and CIRA have worked together on a variety of projects, including annual general meetings, the One Millionth .CA celebration event, online advertising and annual report design and production.

“This is a very exciting opportunity for our agency,” said Keelan Green, President of Thornley Fallis & 76design and manager of the CIRA relationship. “As a marketing and public relations agency that has really embraced the web and become a leader in digital communications, working with the organization that is responsible for managing significant parts of the Internet in Canada is just a great fit for our firm – our team is really looking forward to it.”

About CIRA
The Canadian Internet Registration Authority (CIRA) is the organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community and represents the .CA registry internationally.

About Thornley Fallis & 76design
Thornley Fallis & 76design is an innovative, full-service public relations, communications and marketing agency that helps organizations reach, connect with, build and sustain positive relationships with their communities through the integrated use of on-line and off-line communications tactics.

For additional information, please contact:

Jennifer Austin
Senior Manager, Communications & Marketing, CIRA
(613) 237-5335 ext. 296
jennifer.austin@cira.ca

LeeEllen Carroll
Thornley Fallis for CIRA
613-231-3355 ext. 231
carroll@thornleyfallis.ca

Ever wonder what book you should have read in your youth? 

Ever wonder what Terry Fallis does in his “spare” time? 

This week, Terry will be reading excerpts from his new book THE HIGH ROAD, the sequel to THE BEST LAID PLANS, at the 23rd Vancouver International Writers and Readers Festival which runs from October 18-24 on the city’s Granville Island.  Terry is participating in two events, both on October 22^nd.

In this week’s (Monday, October 11th) issue of The Hill Times, Kate Malloy interviews Terry Fallis of Thornley Fallis about his new book The High Road.

Terry’s first book, The Best Laid Plans, won the Stephen Leacock Award for Humour.

Sometimes good things come in twos, and with the hire of two senior marketing communications practitioners, who both started at the company in early September, the Toronto office of Thornley Fallis & 76design is now bursting with senior thinking and strategic smarts!

Sean Howard joins as Vice-President of Digital Communications.  For over 15 years Sean has delivered insight and innovation to clients in the digital marketing space including Aeroplan, Aviva, Unilever, Microsoft Xbox, Pfizer and TD Bank. Most recently Sean was Strategy Director at Twist Image, where he was co-creator of the emerging strategy discipline.  Prior to that he was Director of Strategy and Innovation at Lift and he also ran his own digital media firm, Spinglobe Inc, from 2002-2007.  Sean has worked with clients and agencies on product innovation, UX and the development of digital strategies.  He also helped plan and launch TVO’s AgendaCamp where they used open innovation techniques to engage Canadians across Ontario.

Sean’s immediate responsibilities will include taking on the social media/digital communications team lead role, but he will also be driving new business in the digital space.

Deborah Knight has joined as a Senior Consultant in the traditional communications practice.  Deborah is an experienced publicity, promotions and marketing strategist with a solid track record in the arts, corporate and entrepreneurial environments.  Her category expertise includes B2C package goods, beverage and alcohol, automotive, telecoms, financial, food, retail, airline, healthcare and entertainment.  Prior to joining Thornley Fallis & 76design, Deborah ran her own firm, dkpr public relations, and she also spent two years at WestJet as National Manager, Public Relations and Communications, and three years at SkyDome Corporation as Public Relations Manager.

Deborah will step in immediately to take media relations capabilities to the next level.

Thornley Fallis & 76design are demo-ing a Starbucks office coffee machine in our Ottawa office. For more info, go to www.betterofficecoffee.ca.

IT GRINDS FRESH BEANS FOR EVERY CUP!!!

So far the new machine (we currently have one from another company) is getting rave reviews. Here are a few of the comments we received when we asked our team in Ottawa what they thought:

• Best thing since sliced bread.
• It is the ray of sunshine that I look forward too while on the long bus ride.
• It’s like a triple rainbow.
• I selected “Max Buzz” 12 oz feature and I just stopped vibrating. My teeth—which are still humming—feel like I’ve been chewing coffee grounds most of the morning.
• I think we could use the starbucks machine as a hiring perk. It’s that good.
• It’s uber fantastic, and you know I mean business with a word like uber!

 Looks likew we’ll be keeping it and looking at getting one for our Toronto office.

In a move reflecting the agency’s growth and commitment to client service and the seamless integration of off-line and on-line communications, Thornley Fallis Communications has added senior consumer marketing communications talent to its leadership team.

Jo Langham, ABC has more than 20 years of marketing communications experience spanning the agency, consulting and corporate environments and joins Thornley Fallis as Senior Vice-President & General Manager, Toronto.   With an award-winning reputation for planning and leading innovative, high-impact strategic communications campaigns, Jo will share responsibility for the overall performance and strategic direction of the agency, provide senior client counsel and manage professional development for Toronto staff.

“Thornley Fallis & 76design has established an excellent reputation built on our commitment to provide smart thinking, deliver creative solutions, achieve spectacular results, and exceed our
clients’ expectations. The company has the ability to do this because we have assembled an exceptional team of senior counsellors, strategists, project leaders, designers and developers with a wealth of communications expertise and experience,” said Joseph Thornley, Chairman & CEO of Thornley Fallis Communications Inc.   “In hiring Jo we reiterate our commitment to providing truly integrated communications solutions to our clients.”

Prior to joining Thornley Fallis Jo spent the last four years with a leading independent communications company where she managed the consumer marketing practice and was a member of the senior leadership team. She has experience in a broad range of industries including food & beverage, health & wellness, financial, leisure, beauty and energy and has worked with a variety of internationally recognized brands including Coca-Cola, CIBC VISA, Kellogg Canada, International Schizophrenia Foundation, Toronto Hydro and Unilever.

Jo is an accredited member of the International Association of Business Communicators (IABC), serves on the Accreditation Council of the IABC and is Secretary to the Board of Central Eglinton Children’s Centre.

Thornley Fallis is an innovative, full-service public relations, communications and marketing agency that helps organizations reach, connect with, and build and sustain positive relationships with their communities through the integrated use of on-line and off-line communications tactics.

76design is a creative services and web development agency that conceptualizes, designs and develops brands, identities, print materials, website applications, videos, widgets and tools that enable organizations to reach, connect with and create value for their communities.

In the past few months, Thornley Fallis has added a few new members to our team in Ottawa: Pierre Killeen, Vice-President, Public Engagement; Carrie Croft, Consultant; and Samantha Hartley, Account Coordinator.

Pierre Killeen, LL.B, LL.L. – Vice-President, Public Engagement
Pierre is a leader and innovator in the field of online public engagement. Trained as a lawyer and fluently bilingual, Pierre has more than ten years of business experience with online communities, public consultations and crowd-sourcing. Since 2006, he has been conducting large-scale online public consultations for cities, public agencies and government departments across Canada. Pierre joins Thornley Fallis from Nanos Research, where he co-created and then led the development, sales and marketing of Nanos’ online consultation service to a range of clients, including the City of Ottawa, the Canadian Radio-television and Telecommunications Commission, Industry Canada, the City of Edmonton and Waterfront Toronto.  Prior to his time at Nanos, Pierre served as the Vice-President of Business Development at Jobshark.com (now jobserve.com). From 2000 to 2004, he helped ePALS Classroom Exchange (epals.com) become the world’s largest K-12 online education community. Before that he was the Government Relations Officer for the Association of Canadian Community Colleges.

Carrie Croft, Consultant
Carrie is an experienced communications, media relations and event management professional. She joins Thornley Fallis following her role as Supervisor of Operations Communications for the Vancouver Organizing Committee at the 2010 Olympic and Paralympic Winter Games. Carrie’s other professional experience includes Regional Event Director for the Mitsubishi City Chase and Campus Chase, Press Manager for the FIL Veissmann Luge World Cup, Media Services Manager for the IIHF World Junior Hockey Championships, and Consultant with Interplay Creative Media.  Carrie volunteers her time for numerous organizations and charity events, including the 2011 Canada Games, The Hill Fights Hunger, Capital Fashion Week, the Ontario Summer Games, the FIFA U20 World Cup, and the International Association of Business Communicators (IABC) Ottawa Chapter, where she has been instrumental in the organization and execution of the annual awards gala. She was a 2009 YMCA Women of Distinction nominee.

Samantha Hartley, Account Coordinator
Samantha joins us from the Public Relations program at Algonquin College. She did her co-op placement with us this winter and now we have hired her on full-time. A social media enthusiast, Sam maintains a personal blog. She also enjoys writing about communication practices, social media, health and lifestyle, and has had articles appear in several local print publications and online news sources.