Looks like this should be a good event…

BRANDING THE NATION
A case study in tourism branding by the Canadian Tourism Commission

Meet IABC Ottawa bright and early for a presentation on tourism branding by Greg Klassen, Senior Vice-President, Marketing Strategy and Communications from the Canadian Tourism Commission.  You will learn how the CTC leverages its unique brand, currently number one in the world, to gain a competitive advantage for Canada’s tourism industry.

The forces of complexity, technology, and globalization are accelerating change and increasing volatility. Canada’s tourism brand competes vigorously with unique, exotic and off the beaten track destinations from around the globe, in one for the world’s fastest growing industries. Gaining a competitive advantage is now, more than ever, about harnessing these challenges and turning them into opportunities.

Friday, November 25, 2011   
Metropolitan Brasserie and Restaurant
700 Sussex Drive, Ottawa

7:45 – Registration/Breakfast
8:15 to 9:00 – Presentation
9:00 to 9:30 – Q & A

REGISTER HERE.

From: John Peters
Sent: October-20-11 5:37 PM
Subject: Hey!

Dear Very Good People,

I am sorry it has taken me this long to write to you. As most of you know, I type very slowly. Many of you probably believe I did not make it. And if it wasn’t for my great teammates, including Jack, pictured below, I don’t know if I would have. Who would have thought that such a young, bright, good looking guy like me would also turn out to be such a good athlete. Okay – none of you. But, by some miracle (and a little incentive) I actually ran a total of 8.7 kms (or 870,000 centimetres) on Saturday – without any crying or nosebleeds….okay, without any nosebleeds.

Pre-Run “Warm-Up”

Thanks to YOUR INCREDIBLE GENEROSITY, we raised an amazing $10,703! You are all very, very, very good people! And, because you are such kind and munificent souls, EDC has decided to contribute an additional $2,500! So in total, you have helped raise $13,203, which will go to the Oncology Department at CHEO and the Sears Childhood Cancer Fellowship.

Thank you, Merci, Grazie, Dziękuję, спасибі, хвала, Danke, buíochas a ghabháil leat, 감사합니다, A sheynem dank.!!!

Your very grateful pal always,

John / Jake

Thursday October 27th, from 2:00pm to 3:30pm
Thornley Fallis, 55 Metcalfe Street, 7th floor
$100

About the presentation:
Now more than ever people expect to be consulted on issues and decisions that affect them. Communicators are often at the forefront in responding to these popular expectations and are embracing new approaches in connecting the social and technological forces that impact Canadians.

This session provides communicators with practical advice for online public consultations. It covers how to identify the right tools for the job, and it discusses the effective use of social and traditional media in support of online consultations.

The session is lead by Pierre Killeen, Vice-President of Public Engagement at Thornley Fallis Communications. Pierre has been conducting online consultations since 2006 for government departments, public agencies, municipalities and associations across Canada. Pierre will share lessons learnt delivering modern online public engagement.

About the speaker:

Pierre Killeen LL.B. LL.L. is a leader and innovator in the field of online public engagement. Trained as a lawyer and fluently bilingual, Pierre has more than ten years of business experience with online communities, public consultations and public opinion research. He uses the Internet to help decision-makers solve old problems in new powerful ways. Since 2006, he has been conducting large-scale online public consultations for cities, public agencies and government departments across Canada. At Thornley Fallis he provides strategic communications and online consultation services to clients in support of their public engagement needs.

Please register by Tuesday October 25th, on the EventBrite website at http://cprsottawaoctober2011.eventbrite.com/. Prepayment by credit card is required to reserve you seat for the event. We accept Visa and MasterCard.

Cancellation policy: Cancellations must be received at least 24 hours prior to the event. Late cancellations and no-shows will be charged the full amount.

CPRS Ottawa-Gatineau sponsors:
CNW Group
.CA (the Canadian Internet Registration Authority)
News Canada
Thornley Fallis/76Design
Frischkorn Audiovisual
Jana Chytilova Photography

Several members of the Thornley Fallis & 76design team participated in the 2011 Army Run on Sunday, September 18th.

Samantha Hartley (front row, third from right), Kelly Rusk (middle row, fourth from left) and Keelan Green (top row, third from right) are in the photo below. We ran on our client’s team, the Textron TAPV Team.

Here are our times:

• Keelan Green – 5K – 28:35
• Laura MacHutchon – 5K – 28:36
• Kelly Rusk – 5K – 32:26
• Samantha Hartley – 5K – 32:22
• Kristine Simpson – Half Marathon – 2:13:16

Several members of the Thornley Fallis & 76design team will be participating in the 2011 Army Run on the morning of Sunday, September 18^th.

We will be running on our client’s team, the Textron TAPV Team.

Here are pics of the team shirts that we designed and will be wearing.

Yesterday Thornley Fallis was pleased to sponsor and participate in a charity golf tournament planned and hosted by Rivermead Golf Club and Telus in support of the Royal Canadian Dragoons Guild.

The families who stand beside and behind those who serve Canada in uniform often sacrifice much and carry an enormous load in anonymity and without asking for anything back.

The event raised more than $35,000 for the Guild which will give its family programs a transformative boost.

A unique feature of this particular golf tournament was that the Canadian Forces arranged to have a variety of vehicles and equipment (listed below) on display around the golf course, with soldiers stationed at each display to provide participants with information on what it does, how it is used and what it is used for.

• Leopard C2 tank
• Coyote Reconnaissance light armoured vehicle
• LAV III LORIT armoured vehicle
• Ferret Scout car used by the Royal Canadian Dragoons from the 1950′s to the 1980′s
• Staghound, an American armoured car produced during the Second World War
• A number of weapon stands throughout the course

It was a great day for a great cause!

[Ford of Canada is a client of Thornley Fallis]

On Wednesday, September 28, 2011, Scott Cauvel, Vice-President of Sales for Ford Motor Company of Canada will speak at OCRI’s execTALKS event at the Chateau Laurier. The event runs from 7:30am to 9:00am.

Paul Brent, Senior Communications Strategist at market2worldcommunications, will moderate Mr. Cauvel’s presentation – Driving the Future: A New Era for Innovation – in which he will share insight into Ford’s technologies, including research and development, engineering and what is next. Consumers not only want technology in all aspects of their life, including in their vehicles, but they demand it. Ford listened to consumer demands and as a result has developed the latest and greatest in safety and smart technologies.

CLICK HERE TO REGISTER

About Scott Cauvel:
Scott E. Cauvel is Vice President of Sales for Ford Motor Company of Canada, Limited, appointed to the position in June 2009. During his 21 years at Ford, 17 of them have been in field-based dealership sales and marketing positions. Cauvel began his career at Ford shortly after graduating from Westminster College in New Wilmington, Pa. where he completed a degree in International Business and Economics.

For two-and-a-half years prior to joining Ford of Canada, Cauvel worked as the Ford U.S.’s National Field Operations Manager based in Dearborn, Mich. Before that posting, Cauvel was General Manager for Ford’s Mid-Atlantic Market Area based in Washington, D.C. responsible for all sales and marketing activities from the New York to the North Carolina border.

“I’ve worked for Ford my entire career and have relocated 10 times across the United States,” said Cauvel. “I am grateful for the opportunities to grow personally and professionally and contribute to the success of Ford.”

Cauvel was born in Franklin, Pa. on October 29, 1966 and grew up in nearby Oil City, Pa. where his love affair with classic cars began.

“In Pennsylvania, I truly grew up in the automobile business, with my grandfather, uncle and father spending their entire careers in the retail end of the car business.” His understanding and the love of the business runs deep, including having owned a Ford classic. “I owned a red 1966 Mustang convertible, which I loved,” said Cauvel. “For 45 years, the Mustang has been the definitive statement of what Ford represents in the market.”

Cauvel is married with two children; an 11 year old son and an 8 year old daughter. He enjoys cycling and is an avid Pittsburgh Steelers fan.

“Sports are a big part of our family, including soccer, swimming, football and hockey,” said Cauvel. “The values that are learned through sports include honesty, integrity, teamwork, perseverance – those are the positive standards I share both at home and at Ford.”

About Paul Brent:
Paul enjoyed an award-winning career in the news business prior to joining to market2world.

Since 2001 he was CTV’s technology specialist, covering the technology industry in his popular Tech Now weekly program that looks at consumer innovations that permeate daily life. He reported from aboard the space shuttle, inside a Japanese car plant, the country’s top tech labs and the streets of Silicon Valley, California. In 2001 he was named Technology and Science Reporter of the year by Canada’s largest tech organization, the Canadian Advanced Technology Alliance.

In 2005, he won the award for “Best News Story” of the year from the Ottawa Centre for Research and Innovation. In 2008 Ottawa Life magazine named Paul one of Ottawa’s 50 Most Influential People.”

CLICK HERE TO REGISTER

Cost:
(For planning purposes, pre-registration closes at 2:00 p.m. on Tuesday September 27, 2011)
$40.00 – OCRI/Ottawa Chamber of Commerce members (plus 13% HST)
$60.00 – Non-members (plus 13% HST)
$25.00 – Students (plus 13% HST)
Students must register via fax or via email.

Table of 8 (Includes 8 tickets and a table sign with company logo)
$280.00 – OCRI/Ottawa Chamber of Commerce members (plus 13% HST)
$480.00 – Non-members (plus 13% HST)

Cancellation Policy:
Only cancellations received in writing by fax/email two working days prior to the event date will be refunded, less 10%. Substitutions are permitted and notification prior to the event date is appreciated.

Join us on Wednesday, May 25th for the chapter’s last professional development event of the 2010/2011 season!

When
Wednesday, May 25, 2011 from 11:30am to 1:30pm (a light lunch will be served)

Where
Sheraton Ottawa Hotel, 150 Albert Street, O’Connor Room

Cost
CPRS & IABC Members $45
CPRS Student Members $35
Non-Members $60

Spaces are limited, please register by Friday May 20th on the EventBrite website at http://cprsottawagatmay2011.eventbrite.com/. Prepayment by credit card is required to reserve you seat for the event. We accept Visa and MasterCard

About the Presentation
In recent years, we’ve seen a fundamental shift in the public relations and communications industry. The inevitable integration of web 2.0, followed by the greater demand for creative multimedia assets, has brought industry professionals to develop new skill sets and reinforce old ones. Today, we attempt to evaluate the current state of the PR industry, in the hopes to draw new parallels that will lead the National Capital Region’s professionals with a fresh perspective for years to come.

The session will feature brief presentations from our three panel members, before they address three key questions:

1. What is the state of the profession in terms of its image and how well it is understood or misunderstood?

2. How did we get here? What is it about the work we do and the way we work that leads to the kind of understanding and image we have?

3. How do we fix it? If we agree that PR should be better understood and more valued, how can we achieve that?

The panel will then open the floor for questions.

Featuring panel members:


Bernard Gauthier, MA
Delta Media Inc.
Bernard Gauthier is CEO of Delta Media, where he offers PR counsel, planning, implementation and training to clients in government, the association sector and the private sector. A veteran of 25 years in PR, he also worked for a government agency, insurance companies and a community college. Bernard teaches courses in PR and advertising at Carleton University, where is currently completing his PhD in Communication. He is also a frequent commentator on PR, image and advertising, appearing in many of the country’s leading news media outlets.



Josh Greenberg, PhD
Carleton School of Journalism and Communication
Josh Greenberg is Associate Professor in the School of Journalism and Communication at Carleton University. His research has explored case studies in nonprofit public relations, crisis and issues management in the global footwear-apparel and food industries, the use of social media in election campaigns, and the role of PR in the global climate change debate. His next project will explore the occupational rhetoric and professional culture of public relations. Outside of his research and teaching, Josh works in a consultancy capacity advising organizations in the government, nonprofit and corporate sectors on campaign strategy and evaluation.



Scott Hannant
Hannant Media Solutions Inc.
Scott Hannant’s career has taken him from teaching English in revolutionary Iran to running CTV News in Ottawa. Last year, he retired from the rigors of managing one of Canada’s most successful newsrooms to set up Hannant Media Solutions Inc. He now consults on media and communications. Scott also teaches at the School of Journalism and Communication at Carleton University. As an active volunteer, Scott sits on the boards of the United Way Ottawa, the Ottawa Public Library Foundation, the Youth Services Bureau Foundation, The Vanier Institute of the Family, Peace Camp Ottawa and the Algonquin College Broadcast Advisory. During the summer you can often find him on his bicycle trying to work off the effects of his other hobby… cooking.

CPRS Ottawa/Gatineau would like to thank its generous sponsors:

CNW Group
Canadian Internet Registration Authority (CIRA)
Thornley Fallis & 76Design
News Canada
Duocom Canada Inc.
Jana Chytilova Photography

[CIRA is a Thornley Fallis client]

Winners of  a .CA Impact Award will receive $5,000 and the visibility that comes with winning a national award.

Entry submissions can be completed in less than 15 minutes.

There are four broad categories to enter: E-Learning, Small Business, Not-For-Profit and Web Technologies.

There is no entry fee.

The deadline for entries is March 25, 2011.

Winners will be announced at an awards reception at mesh in Toronto, May 25, 2011.

With over 1.5 million .CA domain names and counting, the Canadian Internet Registration Authority (CIRA) understands that the Internet is more than technology – it is a significant force, a catalyst, and a powerful agent of social change. That’s why the first ever .CA Impact Awards has been created to celebrate the impact of .CA websites and applications.

The .CA Impact Awards are designed to recognize youth, educators, not-for-profit organizations, small businesses, technology developers, and web designers for their innovation, quality of work, and the impact of their .CA websites and applications.

More About .CA

.CA is Canada’s Internet identity, reserved for Canadians, recognized and trusted worldwide. The Canadian Internet Registration Authority (CIRA) manages the registry for CA’s over 1.5 million domain names.

One in five children in eastern Ontario and west Quebec live in poverty. In some neighbourhoods that rises to one in three.

The Max Keeping Foundation helps remove the barriers created by poverty that deprive children of opportunities by assisting disadvantaged children and their families in the region.

This weekend, on Sunday, March 13^th, is the 17^th annual Max Keeping Birthdate Bowlathon at Merivale Bowling Centre. There are two bowling shifts, 11am and 1pm.

Each year more than 600 participants help raise much needed funds that allow the Max Keeping Foundation to assist children, youth and their families meet recreational, educational and health needs for which no other funding is available.

Register to participate and then go out and generate some pledges to help this year’s event surpass the $100,000 raised last year.

[Keelan Green is a Board Member of the Max Keeping Foundation]