In order to reinvigorate and revitalize downtown Ottawa businesses hit hard by the recession and the bus strike, Thornley Fallis and 76design  conceived, developed and executed the Picture it Downtown campaign for The City of Ottawa, where residents were encouraged to go downtown, snap a photo and share it online.

Point, shoot, share – a simple concept to get Ottawa excited about all it has to offer. The “Picture It Downtown” concept we developed served to visually promote downtown Ottawa as a whole, but also the eight specific areas being promoted:  Byward Market, Downtown Rideau, Sparks Street, Bank Street, The Glebe, Chinatown, Preston Street (Little Italy) and Wellington-West Village.

Residents could participate in the campaign contest to win daily ($50), weekly ($250) and grand ($500 to $1200) prizes by taking pictures of downtown activities and uploading them to the campaign website.

The campaign included a media launch event involving the Mayor, a website with a list of downtown activites, a description, videos and photos of each area, contest rules and regulations, a photo gallery for people to submit and view photos, and YouTube videos, featuring all that’s cool in several neighbourhoods, print, radio, online and transit advertising, weekly news releases and ongoing online outreach using other social media tools including Twitter and Flickr.

Thousands of people participated and competed for prizing provided by local businesses.

The campaign was to remind Ottawans of all the diverse experiences and excitement downtown Ottawa has to offer, and entice them to visit downtown — ultimately spending money while engaging in the various activities highlighted in the eight main areas being promoted.

For the City of Ottawa, running a marketing campaign with a heavy online and interactive component was not only a smart business and communications decision, but its creativity generated a lot of buzz within Ottawa and got people sharing ideas and photos of great things to do and see in the city.

The fall 2009 campaign resulted in over ten thousand unique visits to the campaign website, more than 1300 entries (photos uploaded to the website), significant earned media in targeted outlets, photo and video assets for future use by the City, and a general buzz across the City about the creativity of the campaign, particularly by government.

Picture it downtown would not have been possible without our lead technologist Brett Tackaberry, senior web developer Steve Lounsbury, our superb designer Steve St. Pierre, the ad campaign led by Laura Mindorff, the videos by Ryan Knuth, writer and producer LeeEllen Carroll and our SEO expert Shaun Scanlon. Special thanks to our GM Keelan Green, who has a knack for assembling the best teams to deliver outstanding results.

Thank you IABC for the recognition. It’s nice to bask in the spotlight… and great to share successes. As I used to say in my former journalistic career, you’re only as good as your last story. So that means back to work. Right now.

Our new websites, conceptualized, designed and developed by our team of creative masterminds and technology all-stars, exemplifies our capacity to push the limits of innovation in the world of social media and digital marketing.

Thornley Fallis & 76design is made up of individuals with fun, smart and professional personalities; personalities that have all contributed to the success of marketing & communications projects. To fully demonstrate the range of personalities, talent and intelligence our team has to offer, we’ve done something a little outside the box. Something very brave… or maybe something very stupid – we’ll let you know

We’ve created a live LifeStream for every one of our employees. This is more than just a standard funny profile picture and biography. It is an aggregate of their work and online profile, intended to paint a picture of who they are, what they do, what they think and what they are interested in.

To explore the diverse and unique characters at Thornley Fallis and jokers at 76design, take a look through our people profiles and find out who you could be working with on your next project.

Not only is our team exceptionally talented (and good-looking), we are experienced & passionate about the work we do. While adventuring through our People pages, zoom over to the Work & Services sections to see what Thornley Fallis & 76design has to offer.

My colleagues and I hope you enjoy perusing through our new sites.

Oh and one more thing… if you like what you see, don’t hesitate to call us, we’d love to hear from you!

The Globe and Mail for Monday March 23rd (Globe Life Section; page L1) published an article outlining the pitfalls of social media tools used injudiciously. Net-net: Share judiciously. One citizen of the Twitterscene slagged a client (not a good idea) and another insulted a city that happens to be home to his client and their head office; also a bad idea.

Careeristinas with a past will recall—perhaps fondly—a time when office deportment was more strictly outlined. There were definite expectations for “professional” and “personal” spheres of life. It was not uncommon to know little about the private lives of colleagues; one woman I worked with some years ago kept her engagement and subsequent marriage so carefully under wraps that knowledge of both escaped notice until she arrived at the office on Monday sporting a wedding ring.

Social Media tools have changed how we communicate and how we expect to communicate with one another. Immediate communication tools, strategies and needs trump the now charming, decorous professional demeanour of yesteryear. There are no secrets on the Internet and exposing your life—in all its normal glory—is now commonplace.

The concept of the much-dreaded “personal phone call” at work is obsolete. Never mind a call from your physician, sibling or family lawyer: wide-open work spaces and team-based cubicles mean that co-workers often share intimate details merely by having ears. (Personal phone calls, fyi, are obsolete because cellular phones take up the slack.)

Social Media tools—from MSN as an inter-office yakker to the Biggies like Twitter and Facebook—enable people to indulge in sharing, posting, commenting and more from the relative comfort of their keyboard and an ergonomic chair.

Social Media tools are, however, forever. Each tweet, update and notification is a public announcement.

The ability to instantly communicate is wonderful. It is also powerful in more than one sense of the word and it includes the ability to have your thoughts spread like wildfire across a digital network of untold numbers of people. Publish for sure, but don’t publish and perish because you hit “send” before reflecting on your post.

As I said in my post last year, a Holiday card is an opportunity for contact with your network of customers, partners and suppliers, and like all such contacts with those parties, it is an opportunity to build the relationship, so it should be done right. 

When you meet a client for breakfast, lunch or dinner, you don’t go to McDonalds.  When take a client to a hockey game, you don’t buy seats at the top of the upper level.  And when you take client golfing, you don’t go to the $14 green fee municipal course.  So why then do some senior corporate executives think that it is acceptable to send out a Holiday email that clearly took no more than 5 minutes for their assistant with zero graphic design skills to prepare?

Anyone that has ever been in my office can attest to the fact that when comes to paper, I don’t want it around.  But I’m sure I’m not the only person that likes to put received Holiday cards up on the window sill.  Now I’m not saying e-cards can’t be well done.  I have seen several clever ones and even forwarded a couple to friends and colleagues.

At Thornley Fallis & 76design a lot of what we do is electronic communication (websites, multimedia, online communities, blogs, etc), but I still think its important for our staff to send their network of contacts a physical Holiday card that will stay around their office longer than the time it takes to open, maybe read, and delete an email message.

We usually start work on original concepts in October, we then have them printed, pull together about 1000 addresses/labels, and get them in the mail first week of December.  Over the years, I think we’ve come up with some pretty good cards that reflect the ‘personality’ of our firm and the people that work here. 

This year, our Creative Director Dom Coballe and Designers Shawn McCann, Jeff Young, Ben Watts and Meghan Gough took things to another level.  We asked staff to bring in personal Christmas/Holiday photos on themselves from when they were young.  We then designed a series of four retro-looking cards (shown below) that the photos were incorporated into.  We identified the staff members in the photos by name, current title at the firm and age at the time the photo was taken (e.g. Keelan Green, Vice-President & General Manager, Age 4).

We also produced a website so card recipients could view the other three cards in the series and we added in an interactive photo album so we could include more of the staff photos we collected.  The website address (www.onepiecesnowsuit.ca) is on the back of each card.

Now, of course, not every organization can design a card in-house like we can, but firms like 76design are available for hire. If you can’t do it in-house, hire a design agency or freelancer to help you do it right.  It won’t cost that much and it will enhance this contact with your customers, partners and suppliers.

This one lead me to this.

Then I saw this and I encourage you to read it. It is important, it is Canadian, and it is good. I am even going to encourage you to forward the link to people you know.

Then I read this.

No matter what happens over the next few weeks the spirit of these discussions will not go away. Even the requirement that foreign journalists will need to apply for access to Tiananmen Square 24 hours in advance if they want to interview, broadcast or film in the plaza won’t turn this story off. (Intrepid journalists will, I believe, find people to interview, film, record and photograph at other venues. I’ve visited Tiananmen Square and it isn’t the only venue in Beijing where one can reasonably expect to find citizens milling about. It is, after all, a big city.)

It is just not possible, you see, to shut the Internet down. Nor can true public conversation be silenced. Shouts might become whispers but never silence.

If you don’t believe me click here.

Promising journalists one thing and then delivering another is never a wise move.

Quoted:

HE SAID:
Jacques Rogge, IOC President

“I’m not going to make an apology for something that the IOC is not responsible for,” Rogge said. “We are not running the internet in China. The Chinese authorities are running the internet.”

SHE SAID:
Giselle Davies, IOC Spokeswoman

IOC spokeswoman Giselle Davies blamed Rogge’s use of the words “no censorship” on the fact that English is not the Belgian’s first language.

“There’s been no change in the IOC’s position,” she said. “Again, I think we are trying to hang on every single word often spoken by people whose mother tongue isn’t English. Let me be clear again: The IOC would like to see open access for the media to be able to do their job.”

HE CLARIFIED:
Kevan Gosper, IOC Press Commission

IOC press commission head Kevan Gosper has said that open reporting may not be possible with the Olympics in a “communist society.”

“I guess there will be some debate as we move toward the games if there are sites that may or may not be open,” Gosper said.

“And the line between what could be considered as a national-interest issue might be a bit blurred. But we’ll work on it and we will deal with any potential grievances.”

Is the Internet private?

One news item about China and another about the United States of America.

Topics will be all over the map, of course, but look for some tried-and-true pieces that are already part of the public conversation.

Tibet will appear here and there, with all manner of references to the mechanisms put in place by the Chinese government to stifle any possible suggestion of even a whisper of discord. These stories will dovetail with references to “protest pens” and increased border security measures to make sure no one smuggles a “Free Tibet” lapel pin into China. If (and this is a big if) an athlete stands to accept a medal and–gasp–whips out a protest lapel pin the world media will take loud notice.

Look for a few heartwarming notes about athletes away from home, forging new friendships in the Olympic Village, and adjusting to training conditions in Beijing. Blogs home to hometown newspapers are a nice touch, but a cozy blogpost home to the neighbourhood might be difficult to see and hear amid the media clutter of the Olympics.

The pollution in Beijing will be given a great deal of coverage. I visited Beijing in late 1999 and while there was, indeed, a 30 storey building across the broad avenue from my hotel I couldn’t see it 5 mornings out of 7. Back in those dark days daylight could not penetrate the morning smog (cheerfully called “fog” by private and state tour guides) and the city planners devised an ingenious solution for lighting the murky streets.

Streetlights about 4 feet tall interspersed with their regular counterparts serve to illuminate the day, like taller versions of garden or pool lighting found here at home, because light does not sink to street level. Pedestrians would be hopelessly lost without these lamp posts in miniature and I used them as dim beacons leading me back to my hotel. The air quality truly is terrible.

The old adage taught to children, “Stop, look and listen before you cross the street” is a handy guide for any visitor to Beijing where crossing even the quietest backstreet is an exercise in both courage and luck. Passenger cars are being reduced from the local trafficsape (a word I hope I just coined) using a “day on/day off” plan while old beaters that are deemed to be embarrassingly high on the pollution inducing scale are made to disappear. Reducing vehicular traffic is a clever move–look for media features about how citizens are coping without their cars–and will have the pleasant side effect of making crosswalks safer. (Urgent Footnote: When in Beijing always cross the street in a crowd. There is safety in pedestrian numbers.)

Everyday, more and more people get one and use it to stay connected while away from their office.  However, if you’ve ever used one to exchange emails back and forth with a person or people who’s organization(s) insists on adding a ‘Notice of Confidentiality’ (in Canada often in both English and French) like this at the bottom of every message, you know it becomes a real pain in the ass to scroll through a thread.

NOTICE OF CONFIDENTIALITY
This communication including any information transmitted with it is intended only for the use of the addressees and is confidential. If you are not an intended recipient or responsible for delivering the message to an intended recipient, any review, disclosure, conversion to hard copy, dissemination, reproduction or other use of any part of this communication is strictly prohibited, as is the taking or omitting of any action in reliance upon this communication. If you receive this communication in error or without authorization please notify us immediately by return e-mail or otherwise and permanently delete the entire communication from any computer, disk drive, or other storage medium.

If the above disclaimer is not properly readable, it can be found at: abc.com/legal 

AVERTISSEMENT DE CONFIDENTIALITE
Ce courriel, ainsi que tout renseignement ci-inclus, destiné uniquement aux destinataires susmentionnés, est confidentiel. Si vous n’êtes pas le destinataire prévu ou un agent responsable de la livraison de ce courriel, tout examen, divulgation, copie, impression, reproduction, distribution, ou autre utilisation d’une partie de ce courriel est strictement interdit de même que toute intervention ou abstraction à cet égard. Si vous avez reçu ce message par erreur ou sans autorisation, veuillez en aviser immédiatement l’expéditeur par retour de courriel ou par un autre moyen et supprimer immédiatement cette communication entière de tout système électronique.

Si l’avis de non-responsabilité ci-dessus n’est pas lisible, vous pouvez le consulter à abc.com/legale

COME ON!  Is all this text really necessary in every email sent from every person in your organization?  Particularly when some email messages are only a sentence or less (e.g. Yes, No, OK).

Do organizations actually think people read these notices and take the action of notifying the organization if they receive the message in error?

If a Notice of Confidentially absolutely needs to be there, would something simple like this, on one or two lines, not be sufficent?

Notice of Confidentiality: abc.com/legal  / Avertissement de confidentialite: abc.com/legale

I’ve received quite a few e-cards this year.

Some are well done and you can tell the sender/sending organization actually put a fair amount of time and effort into creating something clever and memorable, like this one from McMillan, an advertising and design agency here in Ottawa – I don’t mind those as much.  In fact, I liked McMillan’s so much I forwarded it to a few people.

However, others have (pardon the expression) been STRAIGHT SHITE!  And worse, a lot of them have been very similar: a winter scene with the ‘cutting-edge animation’ of falling snow and some generic, unoriginal greeting.

Christmas / Holiday cards is a contact with your customers, partners and suppliers, and like all contact with those parties, its an opportunity to build the relationship, so it should be done right.

Now, I’m in favour of electronic versus paper when in comes to most things, but I’m sure I’m not the only person that likes to put received Christmas cards up on the window sill in my office or on my fireplace mantle at home.

Further, at Thornley Fallis & 76design a lot of what we do is electronic communication, but I still think its important to send our clients, partners, suppliers and other contacts an actual card that they keep longer than the time it takes to open and delete an email.

We usually start work on original concepts in October, we then have them printed, pull together about 1000 addresses/labels, and get them out late November/early December.  Over the years, I think we’ve come up with some pretty good cards that reflect the ‘personality’ of our firm. Last year our card included a line of perforated gift labels.  With concept development, design, printing, envelope stuffing, labelling, postage, etc. it’s more costly and time consuming than an e-card, but I think it’s worth it.

Of course, not every organization can design a card in house, but firms (like our design studio) are available for hire. If you can’t do it in-house, hire a firm or freelancer to help you do it right.  It won’t cost that much and will enhance this contact with your customers, partners and suppliers.