The Canadian Internet Registration Authority (CIRA) is pleased to announce the selection of Thornley Fallis & 76design as their Agency of Record for marketing and communications.
Thornley Fallis & 76design will provide CIRA with a range of services, including brand development, media relations, corporate communications, advertising, sponsorship, creative design, website development, video production and program measurement.
“CIRA chose Thornley Fallis & 76design from a group of very talented agencies based on several criteria. Most importantly, they truly are an integrated, full-service agency. In addition to more traditional, core capabilities such as strategic communications, media relations and advertising; Thornley Fallis & 76design also offers creative design, website development, video production, and public engagement services. All of this in addition to being Canadian leaders in the use social media and the development of online communities,” said David Fowler, CIRA’s Director of Marketing and Communications. “The CIRA team is really looking forward to our new relationship with Thornley Fallis & 76design. In addition to helping us improve communications with our stakeholders, including the more than 1.5 million .CA registrations, our new AOR will also help our team continue to promote and grow the .CA brand, as well as educate Canadians in the value .CA brings to their lives.”
This new, long-term Agency of Record agreement builds on a previous project-based relationship between CIRA and Thornley Fallis & 76design. Since 2005, Thornley Fallis & 76design and CIRA have worked together on a variety of projects, including annual general meetings, the One Millionth .CA celebration event, online advertising and annual report design and production.
“This is a very exciting opportunity for our agency,” said Keelan Green, President of Thornley Fallis & 76design and manager of the CIRA relationship. “As a marketing and public relations agency that has really embraced the web and become a leader in digital communications, working with the organization that is responsible for managing significant parts of the Internet in Canada is just a great fit for our firm – our team is really looking forward to it.”
The Canadian Internet Registration Authority (CIRA) is the organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community and represents the .CA registry internationally.
About Thornley Fallis & 76design
Thornley Fallis & 76design is an innovative, full-service public relations, communications and marketing agency that helps organizations reach, connect with, build and sustain positive relationships with their communities through the integrated use of on-line and off-line communications tactics.
For additional information, please contact:
Senior Manager, Communications & Marketing, CIRA
(613) 237-5335 ext. 296
Thornley Fallis for CIRA
613-231-3355 ext. 231