Here are the details….

A Merry Mix & Mingle

The holiday season is fast-approaching, which means it’s time for IABC Ottawa’s annual holiday mixer!

Please join your fellow communicators on Dec. 1st for an evening of festive cheer and networking in the nation’s capital. Make new connections, catch up with friends and colleagues you haven’t seen in a while, and spread good tidings while enjoying the Empire Grill’s chic atmosphere and extensive assortment of food and refreshments. Start getting into the holiday spirit now by inviting your friends and contacts to come learn about the volunteer and professional development opportunities available through your IABC Ottawa chapter.

We hope you can join us for some delicious food and refreshments as we kick off the holiday season!

Thursday, December 1, 2011
The Empire Grill, 47 Clarence Street, Byward Market
5:00 pm – 7:00 pm

REGISTER HERE

BRANDING THE NATION
A case study in tourism branding by the Canadian Tourism Commission

Meet IABC Ottawa bright and early for a presentation on tourism branding by Greg Klassen, Senior Vice-President, Marketing Strategy and Communications from the Canadian Tourism Commission.  You will learn how the CTC leverages its unique brand, currently number one in the world, to gain a competitive advantage for Canada’s tourism industry.

The forces of complexity, technology, and globalization are accelerating change and increasing volatility. Canada’s tourism brand competes vigorously with unique, exotic and off the beaten track destinations from around the globe, in one for the world’s fastest growing industries. Gaining a competitive advantage is now, more than ever, about harnessing these challenges and turning them into opportunities.

Friday, November 25, 2011   
Metropolitan Brasserie and Restaurant
700 Sussex Drive, Ottawa

7:45 – Registration/Breakfast
8:15 to 9:00 – Presentation
9:00 to 9:30 – Q & A

REGISTER HERE.

Thornley Fallis and CIRA won an Award of Excellence for Brand Communications

As Agency of Record for CIRA since August 2010, Thornley Fallis worked closely with the CIRA team to develop and launch a brand awareness campaign around the .CA product. The campaign included print and online advertising, an online brand video, an awards program and a community engagement program. The campaign launched in November 2010 at the meshmarketing conference in Toronto with the announcement of the .CA Impact Awards via video produced by Thornley Fallis.

Thornley Fallis and CIRA also won an Award of Merit for Publication Design

To ensure CIRA members are engaged and value being a member, Thornley Fallis worked with CIRA to create a New Member Kit. The kit includes a printed booklet with a branded USB card adhered with removable glue. On the USB key (which pulls out from the USB card) is an interactive PDF. The kit is filled with information on benefits for members, the value of .CA, background information on CIRA, and a QR code that takes members to the newly created CIRA member web portal.

Winners of  a .CA Impact Award will receive $5,000 and the visibility that comes with winning a national award.

Entry submissions can be completed in less than 15 minutes.

There are four broad categories to enter: E-Learning, Small Business, Not-For-Profit and Web Technologies.

There is no entry fee.

The deadline for entries is March 25, 2011.

Winners will be announced at an awards reception at mesh in Toronto, May 25, 2011.

With over 1.5 million .CA domain names and counting, the Canadian Internet Registration Authority (CIRA) understands that the Internet is more than technology – it is a significant force, a catalyst, and a powerful agent of social change. That’s why the first ever .CA Impact Awards has been created to celebrate the impact of .CA websites and applications.

The .CA Impact Awards are designed to recognize youth, educators, not-for-profit organizations, small businesses, technology developers, and web designers for their innovation, quality of work, and the impact of their .CA websites and applications.

More About .CA

.CA is Canada’s Internet identity, reserved for Canadians, recognized and trusted worldwide. The Canadian Internet Registration Authority (CIRA) manages the registry for CA’s over 1.5 million domain names.

The card and web page design was done by Jeff Young, Sheila Sugavanam, Frank Carr and Ben Watts.

The web page flash & programming was done by Frank Carr.

The “Frosty joins the Agency” copy (see below) was written by Terry Fallis, Laurence Smink and Steve St. Pierre.

Music was performed by the Old Crowns (Steve St. Pierre’s band).

Frosty joins the Agency

Frosty the Snowman has been hired by our firm.
It’s too soon to tell, though he’s doing well,
He’s still got a lot to learn.

Frosty the Snowman seems to know just what to do.
He’s got a burning thirst to put the client first,
And buckles down to see it through.

Success came fast to Frosty and he clearly was the best
But he worked so hard and he got so hot, that he melted on his desk.

So Frosty the Snowman is a cautionary tale.
When the deadlines loom, and come all too soon,
Keep you cool and you’ll prevail.

IABC Ottawa has been busy from the start of its 2010-11 season and there’s much more in store in the new year. Join us as we launch our new IABC Ottawa podcast – an engaging and dynamic series that will explore themes, issues and news to keep communications, marketing and creative pros ‘in the know.’ Learn about the volunteer and professional development opportunities available through your IABC Ottawa chapter. And of course, what’s a mix and mingle event without a little good cheer in the form of delicious food and refreshments!

Register Now

Thursday, December 2, 2010
My Condo – 34 Clarence Street, Byward Market
Time 5:30 – 8:00 pm

Please register by Monday November 29th to take advantage of the Early Bird rate*.
$20 – members and students │$25 – non-members
*Add $10 for late and on-site registration

IABC Ottawa’s Cancellation Policy
If you register for the event and are unable to attend, we require you to cancel your reservations a minimum of 48 hours in advance of the event to obtain a refund.  Late cancellations and no-shows will be charged the full amount.

The .CA Impact Awards celebrate Canadians making a positive impact online.

There are four categories:
•  Small Business
•  eLearning
•  Not-for-Profit
•  Web Technology

In addition to public recognition, the winning entry in each category will receive a cheque for $5,000.

Entries can be submitted online at www.impactawards.ca from January 6, 2011 to March 25, 2011.

Winners will be announced in May 2011 at mesh.

In August and September 2010, Thornley Fallis & 76design worked with Rogers to design, build and launch a new forum for discussions with small and medium businesses – RedBoard Biz.

Rogers created RedBoard Biz as a place to share proven tools and know-how that businesses can use to be more successful. Posts will contain news about Rogers products and services, and how businesses are using them. RedBoard Biz will also provide ideas and advice on a broad range of topics of interest to businesses.

The Rogers Redboard Biz Blog was developed following the great success of Rogers Redboard, a hub for consumers to discuss news and ideas as well as industry trends. Launched in March 2010, Redboard continues to gain in popularity.

Thornley Fallis & 76design will provide CIRA with a range of services, including brand development, media relations, corporate communications, advertising, sponsorship, creative design, website development, video production and program measurement.

“CIRA chose Thornley Fallis & 76design from a group of very talented agencies based on several criteria. Most importantly, they truly are an integrated, full-service agency. In addition to more traditional, core capabilities such as strategic communications, media relations and advertising; Thornley Fallis & 76design also offers creative design, website development, video production, and public engagement services. All of this in addition to being Canadian leaders in the use social media and the development of online communities,” said David Fowler, CIRA’s Director of Marketing and Communications. “The CIRA team is really looking forward to our new relationship with Thornley Fallis & 76design. In addition to helping us improve communications with our stakeholders, including the more than 1.5 million .CA registrations, our new AOR will also help our team continue to promote and grow the .CA brand, as well as educate Canadians in the value .CA brings to their lives.”

This new, long-term Agency of Record agreement builds on a previous project-based relationship between CIRA and Thornley Fallis & 76design.  Since 2005, Thornley Fallis & 76design and CIRA have worked together on a variety of projects, including annual general meetings, the One Millionth .CA celebration event, online advertising and annual report design and production.

“This is a very exciting opportunity for our agency,” said Keelan Green, President of Thornley Fallis & 76design and manager of the CIRA relationship. “As a marketing and public relations agency that has really embraced the web and become a leader in digital communications, working with the organization that is responsible for managing significant parts of the Internet in Canada is just a great fit for our firm – our team is really looking forward to it.”

About CIRA
The Canadian Internet Registration Authority (CIRA) is the organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community and represents the .CA registry internationally.

About Thornley Fallis & 76design
Thornley Fallis & 76design is an innovative, full-service public relations, communications and marketing agency that helps organizations reach, connect with, build and sustain positive relationships with their communities through the integrated use of on-line and off-line communications tactics.

For additional information, please contact:

Jennifer Austin
Senior Manager, Communications & Marketing, CIRA
(613) 237-5335 ext. 296
jennifer.austin@cira.ca

LeeEllen Carroll
Thornley Fallis for CIRA
613-231-3355 ext. 231
carroll@thornleyfallis.ca

On Wednesday, October 13th, Lauren More, Vice-President of Communications for Ford of Canada, will deliver a presentation on Satisfying Consumer Mega-Trends.

Ms. More’s presentation will take place at the Sheraton Hotel (150 Albert Street, O’Connor Room) from 11:30am to 1:30pm.  Costs: $50.00 for CPRS Members, $65 for Non-members and $40 for CPRS Student Members.

Spaces are limited. Please register by October 8, 2010 on the secure CPRS Ottawa-Gatineau website at https://vws3.primus.ca/www.cprsottawa.com/register/event-registration.php. VIsa and MasterCard are accepted.

About the Presentation:
As business people and communications professionals, we certainly live in interesting times. We are witnesses to unprecedented shifts in the global economies – new population growth patterns are emerging, market purchasing power is changing and consumer preferences around the world
are converging. Many of the decisions we make today, during this unique economic era, will shape our companies for decades to come. How do we ensure we’re delivering the products and services customers and clients really want? In this session, we’ll explore some of these consumer mega-
trends from a global perspective.

About Lauren More:
Lauren More is the Vice President of Communications at Ford Motor Company of Canada, Ltd., where she manages multiple media communications programs and serves as a company spokesperson on a number of topics, including: corporate news, manufacturing and assembly operations, environment and safety, human resources issues, and crisis communications.

Ms. More has more than 20 years experience as a communications professional and daily newspaper reporter. Prior to joining Ford, she served as the Public Relations Manager for Canada at one of the world’s largest technology and management consulting firms and has held a variety of
positions at Toronto-based public relations agencies.

As a journalist, Ms. More earned both national and regional awards for her work covering everything from educational issues and local politics, to high-tech and the automotive
industry. She holds an Honours Bachelor of Journalism degree from Carleton University and earned a Master of Business Administration degree from York University’s Schulich School of Business.

[Ford is a client of Thornley Fallis and Keelan Green is President of CPRS Ottawa-Gatineau]