As we draw closer to the start of the Beijing Olympics savvy media dwellers will start to tally the number of Beijing-Olympics-focused articles, features, editorials, op-ed pieces, essays, rants, opinions, diatribes, thoughts and so forth spreading through all forms of media.

Topics will be all over the map, of course, but look for some tried-and-true pieces that are already part of the public conversation.

Tibet will appear here and there, with all manner of references to the mechanisms put in place by the Chinese government to stifle any possible suggestion of even a whisper of discord. These stories will dovetail with references to “protest pens” and increased border security measures to make sure no one smuggles a “Free Tibet” lapel pin into China. If (and this is a big if) an athlete stands to accept a medal and–gasp–whips out a protest lapel pin the world media will take loud notice.

Look for a few heartwarming notes about athletes away from home, forging new friendships in the Olympic Village, and adjusting to training conditions in Beijing. Blogs home to hometown newspapers are a nice touch, but a cozy blogpost home to the neighbourhood might be difficult to see and hear amid the media clutter of the Olympics.

The pollution in Beijing will be given a great deal of coverage. I visited Beijing in late 1999 and while there was, indeed, a 30 storey building across the broad avenue from my hotel I couldn’t see it 5 mornings out of 7. Back in those dark days daylight could not penetrate the morning smog (cheerfully called “fog” by private and state tour guides) and the city planners devised an ingenious solution for lighting the murky streets.

Streetlights about 4 feet tall interspersed with their regular counterparts serve to illuminate the day, like taller versions of garden or pool lighting found here at home, because light does not sink to street level. Pedestrians would be hopelessly lost without these lamp posts in miniature and I used them as dim beacons leading me back to my hotel. The air quality truly is terrible.

The old adage taught to children, “Stop, look and listen before you cross the street” is a handy guide for any visitor to Beijing where crossing even the quietest backstreet is an exercise in both courage and luck. Passenger cars are being reduced from the local trafficsape (a word I hope I just coined) using a “day on/day off” plan while old beaters that are deemed to be embarrassingly high on the pollution inducing scale are made to disappear. Reducing vehicular traffic is a clever move–look for media features about how citizens are coping without their cars–and will have the pleasant side effect of making crosswalks safer. (Urgent Footnote: When in Beijing always cross the street in a crowd. There is safety in pedestrian numbers.)

Prominent Canadian military and defence reporter, David Pugliese, who writes for the Ottawa Citizen, has his articles published in other CanWest Global newspapers and is also the Canadian correspondent for Defense News has started a blog called Defence Watch on Canada.com.

David’s first post was on December 10th and to date he’s posted 11 times, more than once a day. Given I have a few defence industry clients at Thornley Fallis, I’ve subscribed to and will be following David’s blog intently.

… as much as it worries other experts whose opinions I care about.

I had a good chat with the new national editor of Maclean’s about this issue when I was at an event in Toronto to celebrate new linkages between TO and Atlantic Canada last week (might have been two weeks ago — October and November have been flying by!)  I suggested to him, in essence, that I think the notion of people saying they are disengaging from citizenship, i.e. abandoning the political process because “it’s not for them,” is OK with me as long as I know that I, and most of the people I know on a daily basis, still participate.

Citizenship is active, and requires work.  It also, however, gives you a chance to voice your concerns about the approximately 1/3 of your salary that levels of government take off your weekly earnings, and if that doesn’t motivate someone to participate, then unfortunately I don’t think anything will.

I teach part-time at a local community college, and the problem isn’t young people.  It’s that people have decided it’s too hard, it’s too removed from their daily lives, and that it doesn’t matter.  Asking people to care about things they don’t care about is an uphill battle, and I — for one – am skeptical that it’s as important to change their behaviour as people say.

That’s why I like people who have engaged in a partisan way, no matter what their affiliation — I respect that they care, and I respect that their commitment has led them to public service in that way.

Not caring, to my mind, is the easy way, so instead of proportional representation, or some other solution, let me propose this concept: we should offer voters a tax credit for voting, a receipt for a $100 tax credit for the next year’s income tax.  We could promote similar initiatves at the provincial and municipal level.  That way, there’s a further financial incentive to get people out to the polls when they get the chance.

Some don’t need the incentive, of course, because they think the opportunity to cast a ballot is simply too valuable to pass up.  But if we don’t go this route, all the tallking about reengaging people will not lead to increases in voter turnout on election day.

My two cents (or 2.1 cents US) …

I was struck recently by the lack of coverage given the 2006 census when it was released July 17th.  What struck me, in particular, was the fact that:

1. During the slowest news period of the year, the story about the aging of Canada’s population (across the board) received one day of coverage, with very little follow-on coverage anywhere, and
2. There was little national discussion about the various regional stories associated with the census and the ongoing impact that will have from coast to coast to coast in this country.

I confess, I’m a bit of a demographic buff — have been since I helped out a bit on New Brunswick at the Dawn of a New Century in 1996 and read Boom, Bust and Echo by David Foot the same year.

So, while I’ve been waiting, let’s reflect on some of the larger things the census tells us:

1. Newfoundland may shrink its way into have-province status, as young people are an ever-rarer sight in that province;
2. All of Atlantic Canada faces significant population challenges, as does Saskatchewan and Quebec outside of Montreal;
3. Alberta, BC and Ontario remain the bright lights, demographically, meaning their economies will continue to shine as well.

My fear is that the census, and indeed demographics, is becoming a story that is too big to cover, much like the challenges we face from an energy perspective or the challenges faced in reforming and reshaping government operations.

But much as the lack of coverage makes me a little crazy, what really irks me is the challenge I have talking with people who refuse to consider the impacts demographics will have on them personally. 

For example, where are pension funds investing their money, and what impact is the flight of head offices from Canada going to have on their investments?

There are literally thousands of questions that could be asked of government, of citizens, and of the corporate sector out of the census.  I guess that means I better go back to the source document itself and get reading — waiting for a national discussion on it seems like it might be too much to ask.

I remain skeptical about my ability to cheer for the Indianapolis Colts, but if ever there was a coach who lived the very core of the word, it’s Tony Dungy.

Rick Reilly’s piece from Sports Illustrated is a marvel of efficient writing, but most important is the notion of community it represents.

To quote:

“And this is only one stranger whom Tony Dungy has befriended. There’s the former high school coach in Wisconsin whose son committed suicide. There’s the young kid in Indianapolis who lost his mother and brother in a car wreck. Heartbroken people all over are suddenly getting a hand up from a man who himself should be a puddle but is instead a river of strength.

Yet Dungy refuses to talk to the media about these good deeds, which only makes them better.”

“Tony Dungy stands as a reminder to every parent who’s grieving right now that there is a way through the pain. And that way is through each other.”

Dundy lost his own son in 2005, just before Christmas, and he has been reaching out to others ever since.  I can only hope I would be one-tenth as strong, in similar circumstances, but I can promise two boys will get a big hug tonight from their dad. 

Back in January, I did a post about FPinfomart adding blogs to their media monitoring service.

In it, I also commented that FPinfomart and Canwest papers should get with the program and begin offering RSS, which was long overdue.

I am pleased to report that both are now with the RSS program.

FPinfomart subscribers are now able to receive their personal profiles, current events and industry news via RSS.

And several (if not all, I haven’t checked) Canwest papers, including the National Post, Ottawa Citizen and Montreal Gazette, have added RSS feeds to their websites.

This will make my life and the lives of many others in the Canadian PR sector much easier.  Props where props are due.

Like all of my colleagues, I am revved up about the SHARP 1080pD82 Challenge. It’s a program we’ve launched for SHARP Electronics of Canada. Thousands have signed on in the hopes of winning a great tv by improving the environment.

This Aquos tv is manufactured in one of the world’s most sustainable plants. We’re sending a group of journalists over  to Japan this week to tour  the facility and take the opportunity to interview a number of SHARP Executives. The offer to travel on this trip came up, and like a fat kid on a smartie, I was all over it.

And greenhouse gases are all over it too. A round trip from Ottawa to Osaka produces over five tons of carbon emissions. Our team decided to purchase carbon offsets. It’s a simple step. By doing so, we’re investing in renewable energy and energy efficiency projects. Though using and producing on one hand, we’re trying to reduce at the same time.

This is the kind of story that drives me crazy about Canadian health care.

Take a self-serving report (this one by the Canadian Nurses Association, but there are others published every year), then oversimplify its findings and report them to the public, highlighting another crisis in Canadian health care.

To quote the story, available here:

“The report, by the Canadian Nurses Association (CNA), says 8,000 nurses will graduate but 15 per cent of them won’t be able to find secure employment.

The CNA says the problem is resulting in 10 per cent of new graduates moving to the United States every year.

The unemployment figure is determined by looking at health-care policy studies, past trends and reports from young nursing students across the country.”

Except it isn’t entirely accurate — the key word in the report is “secure.”  A lot of professionals, when they first graduate, aren’t hired into permanent, full-time jobs. Instead, they are hired on probation, given the worst shifts, etc.  Nurses, unfortunately, are no different.

The report goes on:

“According to the CNA, Canadian governments spend an average of $60,000 over four years to train a nurse. If 1,200 of them are unable to find work ever year, that amounts to a waste of $72 million in tax dollars.”

“Smadu said that employed registered nurses are working the equivalent of 10,000 full-time jobs in overtime.

“We know that 8,000 isn’t even meeting that gap and that’s why to us it’s really very shocking that we have new graduates who still don’t have full-time employment when they graduate,” she said.

“We predict at the association that we need about 12,000 graduates a year to deal with the impending retirement of registered nurses.”

There’s that word again — full-time employment.  Does the fact that a new nurse, fresh out of university, isn’t being offered a permanent, full-time shift at a hospital or other health care facility mean that he or she doesn’t have a job?  Not necessarily, but this report is being reported as though that is the case.

The Canadian health care system is a complicated mix of public and private sector management and involvement already.  Doctors, far from being employees of the government, are self-employed business people, by and large.

There are things to be done in health care — moving new doctors to salaried positions, for example, and buying the practices of current physicians.  There are things to be done in medical education — eliminating tuition fees for doctors who agree to remain in Canada, charging the true tuition (about $100,000 per year) to those who don’t agree, and finding a mechanism to enforce that agreement, for starters.

And, yes, we’re facing a demographic challenge — but reporting the results of a study without ensuring the real questions are asked isn’t going to do it. 

So what questions would I ask?

• Are you saying, Canadian Nurses Association, that there are trained nurses in Canada who are unemployed (not underemployed, but out of work completely)?
• Are you saying these nurses, professionally trained and certified and willing to relocate, can’t find any work anywhere?  Or are you saying they can’t find guaranteed, full-time employment in the area they want, with the hours they want — because that’s different.

I don’t know the answers to those questions, but I would want those answers before I reported that “1 in 7 new nurses can’t find work.”

I think the Canadian health care system, by and large, works pretty well, and I think the proof is obvious to anyone who’s watched GM, Ford and Crysler struggle with their health care costs south of the border.  “System needs improvement,” however, isn’t the same headline as ”system in crisis.” 

I am an unabashed baseball fan — I think it may be the most pure game there is, and I like nothing better, on a lazy summer afternoon, than to head to the ballpark and watch the Lynx play.

Today, however, my heart is heavy for the future of the game for a very specific reason — I’m worried that Barry Bonds, should he break Hank Aaron’s home run record in the next couple of months, might harm the game in a permanent way that time won’t heal.

No matter you’re opinion of Bonds the athlete, there is no denying Bonds is bad at selling the game.  He’s always been more about Barry Bonds than about the team, or the game, and he’s been one of those athletes unwilling to realize how good they have it, etc.  In short, by all accounts he’s been graceless, tactless, and — here’s the largest condemnation — not a winner.  That’s right, there are no World Series rings on Barry Bonds’ fingers.

Hank Aaron?  World Series winner …

Babe Ruth?  World Series winner …

So, Mr. Bonds, here’s what you can do to preserve the game that has made you wealthy beyond your wildest imagination and has brought you fame and fortune …

Since the Giants finished under .500 last year, unless they are in a tight pennant race, there will be no competitive reason to carry on, so my advice, Mr. Bonds, is as follows: Tie the record, then retire.

Hit 755 homeruns, then say “I’m done.”

Otherwise, it’s an asterisk for you forever, Mr. Bonds, and every discussion of the most home runs ever will start, ” well, Hank Aaron hit 755 homeruns clean, but Barry Bonds got __ and kind of holds the record.”

You might want to ask Roger Maris how he felt about the asterisk for his whole life — particularly since his asterisk was for a much less serious transgression of the rules.

Will Barry Bonds listen?  Has he ever?

Tory blogger Stephen Taylor is the guest speaker at Third Monday tonight.

I’m looking forward to hearing more about this incident where Press Gallery officials and Hill Security removed him from Parliament Hill on Budget Day.

I was talking to a veteran journalist about this incident last week.  He had an interesting take:

We’ve seen this before on the Hill, with radio and then with TV.  This is the next form of media.