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E-Christmas Cards Suck (for the most part)

Posted by Keelan on December 19th, 2007 Comments 7 Comments

For me, nothing says “I refuse to put any effort or expense whatsoever into this” quite like an e-Christmas / e-Holiday card does.

I’ve received quite a few e-cards this year.

Some are well done and you can tell the sender/sending organization actually put a fair amount of time and effort into creating something clever and memorable, like this one from McMillan, an advertising and design agency here in Ottawa – I don’t mind those as much.  In fact, I liked McMillan’s so much I forwarded it to a few people.

However, others have (pardon the expression) been STRAIGHT SHITE!  And worse, a lot of them have been very similar: a winter scene with the ‘cutting-edge animation’ of falling snow and some generic, unoriginal greeting.

Christmas / Holiday cards is a contact with your customers, partners and suppliers, and like all contact with those parties, its an opportunity to build the relationship, so it should be done right.

Now, I’m in favour of electronic versus paper when in comes to most things, but I’m sure I’m not the only person that likes to put received Christmas cards up on the window sill in my office or on my fireplace mantle at home.

Further, at Thornley Fallis & 76design a lot of what we do is electronic communication, but I still think its important to send our clients, partners, suppliers and other contacts an actual card that they keep longer than the time it takes to open and delete an email.

We usually start work on original concepts in October, we then have them printed, pull together about 1000 addresses/labels, and get them out late November/early December.  Over the years, I think we’ve come up with some pretty good cards that reflect the ‘personality’ of our firm. Last year our card included a line of perforated gift labels.  With concept development, design, printing, envelope stuffing, labelling, postage, etc. it’s more costly and time consuming than an e-card, but I think it’s worth it.

Of course, not every organization can design a card in house, but firms (like our design studio) are available for hire. If you can’t do it in-house, hire a firm or freelancer to help you do it right.  It won’t cost that much and will enhance this contact with your customers, partners and suppliers.

Crappy Community Relations

Posted by Keelan on December 17th, 2007 Comments Leave a Comment

I’ve been meaning to post about this for a couple of weeks.  Jack Aubry beat me to it in today’s Ottawa Citizen.

I live at Somerset and Kent, one block West of the intersection of Bank and Somerset, and BTW pay the inflated municipal property taxes that come with a downtown home.  The now 60–day closure of Bank Street from Cooper to Maclaren, and Somerset Street from O’Connor to Kent has been a real pain in the ass for area residents who would normally drive through this intersection several times a day.  Not to mention the lost revenues for the businesses on those blocks, which Mr. Aubry discusses in his article.

The closure is made worse by two relatively new traffic installations on Cooper and Maclaren streets.  A no straight across O’Connor Street when travelling East on Cooper (an Eastbound one-way) and a no straight across O’Connor Street when travelling West on Maclaren (a Westbound one-way).  These two streets and no straights are indicated with red arrows and Xs on the map below.

Map

Now someone almost died when the building that formerly housed the Duke of Somerset Pub, Lockmaster Tavern and Somerset Hotel partially collapsed during construction on October 19, 2007, so it was important for the City of Ottawa to secure the area and make sure there were no further life-threatening incidents.  But its now been two months and the streets remain closed. 

Also, they’ve had at least one police car and officer, sometimes more, stationed there 24–hours a day for this entire period.  How much is that costing?!?!  Maybe the pending property tax increase would be lower without this expense?

Finally, to the point of this post…

As someone that lives one block from the street closure, I’ve received absolutely no direct communication from the City of Ottawa letting me (and my Centretown neighbours) know what’s going on.  How difficult would have it have been for the City to mail-drop a letter or two to Centretown residents?  There’s also no information posted about it on the City’s website. When are organizations going to learn that simply keeping people informed goes a long way towards lowering frustration and dissatisfaction with service?  And it shows people that you are on top of the situation and care about the impact and people being affected.

The Detroit airport — marketing an international city begins at the doorstep …

Posted by Stephen on December 4th, 2007 Comments Leave a Comment

I travel a bit, sometimes more for my volunteer activities than for my work (sorry, kids!)

A recent trip left me with a great impression of Detroit, and I never even left the airport.  Indeed, the last time I travelled to Detroit in 2003, I did not really think much of the airport, or of the city. 

This time, however, I was impressed with the quality of the airport facility itself and with some of the little touches they have that indicated to me that the airport authority is thinking about marketing the city frequently.

Airports are the welcome mat to your community, and that’s why they are such a key piece of infrastructure.  People who don’t travel often may not appreciate it, but airports have an impact on investment decisions, on future partnerships, and on a whole host of intangibles that you would not sense from looking solely at the airport — itself — as a business.

Detroit’s welcome mat is now very impressive — bright, airy, modern and spacious, with a look and feel of a city on the move.  Kudos to the designers, etc., although there’s probably been cost overruns, and other challenges, as there always are on these types of projects.

To be honest, however, the thing that stuck with me was the number of languages the airport used to broadcast the kinds of general announcements airports always announce — you know, the “the Detroit airport is pleased to offer a non-smoking environment” ones.  They announced these in six languages, and that told me Detroit thinks of itself as a city of the world.

So why does that matter?  It matters because that’s where the world is going — major urban centres that will thrive are the ones that can welcome diverse cultures and welcome the business they bring.  Airports are hubs of economic and social activity, and they must demonstrate a recognition of their role as a network hub for a world in motion.

In short, I think Detroit gets it, and for all of the city’s challenges in recent times, the airport – at least — told me the city was headed in the right direction.  Indeed, it made me want to come back and visit, and when was the last time you said that about an airport?

Voter apathy, and why it doesn’t worry me …

Posted by Stephen on November 20th, 2007 Comments Leave a Comment

… as much as it worries other experts whose opinions I care about.

I had a good chat with the new national editor of Maclean’s about this issue when I was at an event in Toronto to celebrate new linkages between TO and Atlantic Canada last week (might have been two weeks ago — October and November have been flying by!)  I suggested to him, in essence, that I think the notion of people saying they are disengaging from citizenship, i.e. abandoning the political process because “it’s not for them,” is OK with me as long as I know that I, and most of the people I know on a daily basis, still participate.

Citizenship is active, and requires work.  It also, however, gives you a chance to voice your concerns about the approximately 1/3 of your salary that levels of government take off your weekly earnings, and if that doesn’t motivate someone to participate, then unfortunately I don’t think anything will.

I teach part-time at a local community college, and the problem isn’t young people.  It’s that people have decided it’s too hard, it’s too removed from their daily lives, and that it doesn’t matter.  Asking people to care about things they don’t care about is an uphill battle, and I — for one – am skeptical that it’s as important to change their behaviour as people say.

That’s why I like people who have engaged in a partisan way, no matter what their affiliation — I respect that they care, and I respect that their commitment has led them to public service in that way.

Not caring, to my mind, is the easy way, so instead of proportional representation, or some other solution, let me propose this concept: we should offer voters a tax credit for voting, a receipt for a $100 tax credit for the next year’s income tax.  We could promote similar initiatves at the provincial and municipal level.  That way, there’s a further financial incentive to get people out to the polls when they get the chance.

Some don’t need the incentive, of course, because they think the opportunity to cast a ballot is simply too valuable to pass up.  But if we don’t go this route, all the tallking about reengaging people will not lead to increases in voter turnout on election day.

My two cents (or 2.1 cents US) …

Dean McAmmond and the need to end to hits to the head in hockey

Posted by Stephen on September 27th, 2007 Comments 1 Comment

And while we’re at it, I’d suspend Steve Downie for the season, mainly because his vicious hit was prompted by a desire to retaliate and was not simply an unfortunate hit that happened in the course of the game.  To my mind, the reason for the hit is as important as the hit itself, and a hit like that, given only because Downie didn’t like getting hit, means he needs to be gone for the season. 

As a hockey dad, it drives me crazy that NHL officials don’t see that young players emulate this stuff.

Get well soon, Dean, and then have the season of your life — that’ll be the way to get even with the Flyers.

 

The Census and what it means for all of us …

Posted by Stephen on August 2nd, 2007 Comments 1 Comment

I was struck recently by the lack of coverage given the 2006 census when it was released July 17th.  What struck me, in particular, was the fact that:

  1. During the slowest news period of the year, the story about the aging of Canada’s population (across the board) received one day of coverage, with very little follow-on coverage anywhere, and
  2. There was little national discussion about the various regional stories associated with the census and the ongoing impact that will have from coast to coast to coast in this country.

I confess, I’m a bit of a demographic buff — have been since I helped out a bit on New Brunswick at the Dawn of a New Century in 1996 and read Boom, Bust and Echo by David Foot the same year.

So, while I’ve been waiting, let’s reflect on some of the larger things the census tells us:

  1. Newfoundland may shrink its way into have-province status, as young people are an ever-rarer sight in that province;
  2. All of Atlantic Canada faces significant population challenges, as does Saskatchewan and Quebec outside of Montreal;
  3. Alberta, BC and Ontario remain the bright lights, demographically, meaning their economies will continue to shine as well.

My fear is that the census, and indeed demographics, is becoming a story that is too big to cover, much like the challenges we face from an energy perspective or the challenges faced in reforming and reshaping government operations.

But much as the lack of coverage makes me a little crazy, what really irks me is the challenge I have talking with people who refuse to consider the impacts demographics will have on them personally. 

For example, where are pension funds investing their money, and what impact is the flight of head offices from Canada going to have on their investments?

There are literally thousands of questions that could be asked of government, of citizens, and of the corporate sector out of the census.  I guess that means I better go back to the source document itself and get reading — waiting for a national discussion on it seems like it might be too much to ask.

How I became a Tony Dungy fan …

Posted by Stephen on July 20th, 2007 Comments Leave a Comment

I remain skeptical about my ability to cheer for the Indianapolis Colts, but if ever there was a coach who lived the very core of the word, it’s Tony Dungy.

Rick Reilly’s piece from Sports Illustrated is a marvel of efficient writing, but most important is the notion of community it represents.

To quote:

“And this is only one stranger whom Tony Dungy has befriended. There’s the former high school coach in Wisconsin whose son committed suicide. There’s the young kid in Indianapolis who lost his mother and brother in a car wreck. Heartbroken people all over are suddenly getting a hand up from a man who himself should be a puddle but is instead a river of strength.

Yet Dungy refuses to talk to the media about these good deeds, which only makes them better.”

“Tony Dungy stands as a reminder to every parent who’s grieving right now that there is a way through the pain. And that way is through each other.”

Dundy lost his own son in 2005, just before Christmas, and he has been reaching out to others ever since.  I can only hope I would be one-tenth as strong, in similar circumstances, but I can promise two boys will get a big hug tonight from their dad. 

Alberta-bound and back again …

Posted by Stephen on July 19th, 2007 Comments 1 Comment

So, I’ve taken most of my summer vacation already … decided to head west this year for a conference and to see family.

It was fun, I have to admit, but I learned a lot too, so in the interests of sharing, here are Stephen’s collected thoughts from his two-week sojourn in Western Canada:

1.  Wow, is it ever sunny in the summer — the sun not setting until after 11 p.m. was something it would take me some time to get used to …

2.  This is a really young country, and the West is even younger than that.  I come from a place (Prince Edward Island) where we can trace our family trees back four, five, and maybe more generations.  Finding someone in Alberta with roots that deep is practically impossible, which gives the whole province a bit of a transient air about it.

3.  Until you’ve never paid PST, you probably don’t understand why the GST is such an affront to an Albertan, and you probably won’t understand why that promise was such a cornerstone of a recent political party’s platform.

4.  There’s a lot of oil in Alberta, but even after that has run out, there’s even more coal.  An abundance of fossil fuels probably has a way of making you feel pretty self-sufficient.

5.  The Badlands are very cool, but Hoodoos are shorter than you think.  For a six-year-old, however, it doesn’t get much better than the Royal Tyrell Museum.

And, finally, I learned that, for young kids, you can’t spend enough time with family — there’s something about blood being thicker than water that is never more manifest than putting kids together who haven’t seen each other in a while but who know that somehow they’re family and they therefore stick together.  It was wonderful to see.

So that’s my trip, in review.  We went to the Rockies, we went to the West Edmonton Mall, and we sang karaoke, but we did it together, and in the end, that’s what made it memorable.

Wow, the things you find on the internet …

Posted by Stephen on July 19th, 2007 Comments Leave a Comment

… like one of my good friends has a blog he doesn’t update, but I still found something cool on it.

This is the result of the “What Does Your Birthdate Mean” quiz:

Your Birthdate: December 18
You are a cohesive force – able to bring many people together for a common cause. 

You tend to excel in work situations, but you also facilitate a lot of social gatherings too.

Beyond being a good leader, you are good at inspiring others.

You also keep your powerful emotions in check – you know when to emote and when to repress.Your strength: Emotional maturity beyond your years

Your weakness: Wearing yourself down with too many responsibilities

Your power color: Crimson red

Your power symbol: Snowflake

Your power month: September

So I don’t know if that’s me or not, but still …

Coaches, volunteers needed — everywhere …

Posted by Stephen on June 28th, 2007 Comments 1 Comment

In my volunteer life, I’m the chair of the Gloucester Dragons Recreational Soccer Association — so I clearly don’t agree with Chuck Klosterman about soccer.

Having said that, I do recognize that soccer is a relatively new sport in this country, and that there are not a lot of people with experience to coach the 3,400 or so young players we have in the association.

I am still surprised, however, that of our 200 or so teams, we probably had to recruit some 15 to 25 per cent of our coaches under duress (i.e. we need a coach or there’s no team).

I’m also surprised at the number of familiar faces I see in the larger group of eager volunteers — hockey coaches coaching again in soccer season, scout leaders coaching, etc. And when we put out the call for coaches in our panic, the people who stepped up were the ones who usually do that other stuff.

In fact, one woman we called gave me a list of activities she and her husband were involved in that was so complete they had one night a week they could devote to coaching soccer, but they would do it if we really needed them.  We told them that, thanks, we’ll make sure we find someone else who isn’t giving quite so much.

So, my pitch is this: if you’re not volunteering right now for something, please think about doing so.  You don’t need to become a coach for the Dragons — although, if you’re interested, we could use the help.

What I’d really like to see is a group of people getting together to figure out how they can help each other help out.