When two worlds collide…

Communicators and journalists tell stories, exchange information and connect with audiences. On one hand, journalists, reporters, publishers, editors and producers are (and have to be) critical of the information they receive in order to do their job well. Communicators on the other hand, must understand the opportunities and limitations to engaging in the journalistic process of story creation.

Furthermore, the communications landscape has changed; all companies need to become publishers and content creation and curation is the marketing of the future. No one understands this better than journalists.

Whether you’re working with the media, or work for a company engaged in ‘brand journalism’, this panel is for you. Join past and present broadcast and print media professionals for an engaged conversation about their experiences, advice and insight between the two worlds of communications and journalism.

Panelists for the evening are:

• Paul Brent, former CTV Ottawa technology specialist and Tech Now Reporter/Producer and currently Senior Communications Strategist for market2world communications inc.
• Janet Eastman, former host and producer of the only independent Canadian Business Television program: Ottawa Citizen Business TV and currently Director of Media and Communications fordrive2 Inc.
• Sandra Blaikie, former anchor of ‘A News at Six with Sandra Blaikie’ and currently an independent consultant for her own company Sandra Blaikie Consulting Inc.

View the speakers’ bios

When: Wednesday, February 15, 2012, 5:30 p.m. – 7:30 p.m.

Where: Maxwell’s Bistro & Pub, 340 Elgin Street (upstairs)

Early Bird Registration (no later than midnight on Sunday, February 12, 2012):
$40 – members │$25 – students │$50 – non-members

Late and on-site registration, add $10.

REGISTER HERE

Take the Leap…from Good to Great! 2012 Forum is back and it’s happening on February 29, 2012 at the Ottawa Convention Centre.

We’ve gathered the best and brightest PR and media relations professionals in English and French to present you a stellar event! You will learn best practices from communicators at these top organizations:

• New Democratic Party (NDP) ; Brad Lavigne
• Canadian Olympic Committee ; Dimitri Soudas
• Canada Post ; Anick Losier
• McDonald’s Canada ; Jason Patuano
• NATIONAL Public Relations ; Bruno Guglielminetti

Join us and our Master of Ceremony, Christina Lawand, for this intensive one-day event, the #PRMixer after party, and, of course, a great networking and professional development experience! You’ll walk away with the tools you need to put your organization ahead of the competition.

Registration is now open at taketheleap2012.ca. Hurry up while seats are still available!

Third Tuesday is back with another blockbuster speaker: President of the Treasury Board, Tony Clement on Tuesday, February 7^th at the National Arts Centre.

Tony Clement is well-known as a politician who maintains an active Twitter presence, sharing what is on his mind and what he’s doing, and engaging in conversations with Canadians.

Tony Clement is also the President of the Treasury Board of Canada. That puts him in charge of Canada’s public service and makes him responsible for setting the standards and rules by which social media is being introduced into the Government of Canada.

As a Minister, Clement has pushed forward with initiatives to enable Canada’s public servants to use social media in the workplace and a broader initiative to introduce open government principles to the Government of Canada.

In just the past three months, Mr. Clement

• unveiled the Guideline for External Use of Web 2.0, the reference document that will be used by Canadian Public Servants in determining whether and how they should use social media in the workplace.
• announced that completed access to information requests now will be posted online.
• announced the addition of 4,000 data sets to the Open Data Portal.
• initiated a public consultation on Open Government. (The consultation closed in mid-January and the Treasury Board site promises that a final report on the findings will be posted in March 2012.)
• participated in a Twitter Chat on Open Government to give people a chance to raise issues, ask questions and engage with him online.

That’s a lot of action in a short period of time. But, what’s happening now? How are the Web 2.0 Guidelines being applied by Canadian public servants? What did Canadians tell the Minister during the consultation? What’s on the agenda for 2012?

Third Tuesday participants will get a chance in February to ask these questions and talk directly to the Minister when he appears as our featured guest.

If you’re interested in open government and the use of social media by government, this session will be of real interest to you. I’m looking forward to a great evening of discussion with a man who has matched his actions to his convictions. I hope to see you there.

Thank you to our sponsors

Third Tuesday is a community-oriented, volunteer-driven event. And we wouldn’t be able to bring great speakers to Third Tuesdays across the country without the support of some like-minded sponsors. We’ve been lucky to have some great companies step up over the past several years to help us make Third Tuesday happen. Big thanks are due to CNW Group, Rogers Communications, Canadian Internet Registration Authority, Radian6 and Cision Canada for making the 2011/12 Third Tuesday season possible.

Student Admission

We want students to be able to participate. So, if you’re a student, simply present your valid student ID at the registration desk and we’ll refund your admission fee. Courtesy of Thornley Fallis.

When ? Wednesday, November 30th, 2011 at 11:45am-1:15pm
Where ? Sheraton Ottawa Hotel, 150 Albert Street – Rideau Room
Cost ? $35 for members, $60 for non-members

About the presentation:
The social media wave has taken all communicators by storm. Each sector and industry has felt it to different degrees, but none have been riding it bigger and better than the Sports sector. International competitions, the Olympic Games, all garner worldwide attention and the hopes of millions of fans. Who better than to educate the NCR’s communication and PR professionals than the people working in the sector themselves??

The CPRS Ottawa-Gatineau chapter is proud to host a panel discussion on the use of social media by representatives from the Ottawa Senators, CanoeKayak Canada, and the Canadian Soccer Association.

Join us for lunch for what should be a truly remarkable session, whether you are a sports fan or not!

Moderated by: CPRS Ottawa-Gatineau

Agenda:
11:45am Registration and networking
12:00pm Lunch, standing buffet
12:15pm Panel discussion
1:00pm Q&A

This session will feature a brief presentation by each panel member, followed by a Q&A from the audience.

Panel members:
Jeff Kyle, Vice President Marketing, Ottawa Senators
Lorraine Lafrenière, Director General, CanoeKayak Canada
Michèle Dion, Communications Manager, Canadian Soccer Association

Spaces are limited, please register by Tuesday November 29th on the EventBrite website: http://cprsnovember2011.eventbrite.com/

Save the date for a full day of professional development with thought-provoking speakers and great networking opportunities.

See you there!

Joint Agency Information Session – Thornley Fallis and Hill & Knowlton

When? Thursday, November 17, 2011 from 12:30pm to 2:00pm
Where? Thornley Fallis, 55 Metcalfe Street, Suite 730 (session one)
Where? Hill & Knowlton, 55 Metcalfe Street, Suite 1100 (session two)
CPRS student member cost? Free
Student non-member cost? $20

About the Presentation
Are you interested in an intern position with a PR agency? Would you like to know what it’s like to be part of an agency team? Perhaps you’re curious to learn how your PR/communications program is preparing you for agency work? Then this joint information session is designed for you!

Thornley Fallis Communications helps organizations solve business problems using leading-edge communications tools and practices. Hill & Knowlton Ottawa is the nation capital’s leading full-service strategic public affairs, communications and government procurement consultancy. Join us as seasoned professionals and recent graduates employed at both organizations discuss the thrills of working at two of Ottawa’s trailblazing agencies!

Registration
The event is free for CPRS student members. The non-student member fee is $20 (via credit card) for this event. There are 40 spots available on a first-come basis. Please register by Tuesday, November 15, at the following EventBrite link: http://cprsnovember2011student.eventbrite.com/

Visit http://www.cprsottawa.ca/index.php/students-en/ for more information on the benefits of CPRS Ottawa/Gatineau student membership.

BRANDING THE NATION
A case study in tourism branding by the Canadian Tourism Commission

Meet IABC Ottawa bright and early for a presentation on tourism branding by Greg Klassen, Senior Vice-President, Marketing Strategy and Communications from the Canadian Tourism Commission.  You will learn how the CTC leverages its unique brand, currently number one in the world, to gain a competitive advantage for Canada’s tourism industry.

The forces of complexity, technology, and globalization are accelerating change and increasing volatility. Canada’s tourism brand competes vigorously with unique, exotic and off the beaten track destinations from around the globe, in one for the world’s fastest growing industries. Gaining a competitive advantage is now, more than ever, about harnessing these challenges and turning them into opportunities.

Friday, November 25, 2011   
Metropolitan Brasserie and Restaurant
700 Sussex Drive, Ottawa

7:45 – Registration/Breakfast
8:15 to 9:00 – Presentation
9:00 to 9:30 – Q & A

REGISTER HERE.

The session will feature brief presentations from our three panel members, before they address three key questions:

1. What is the state of the profession in terms of its image and how well it is understood or misunderstood?

2. How did we get here? What is it about the work we do and the way we work that leads to the kind of understanding and image we have?

3. How do we fix it? If we agree that PR should be better understood and more valued, how can we achieve that?

The panel will then open the floor for questions.

Featuring panel members:


Bernard Gauthier, MA
Delta Media Inc.
Bernard Gauthier is CEO of Delta Media, where he offers PR counsel, planning, implementation and training to clients in government, the association sector and the private sector. A veteran of 25 years in PR, he also worked for a government agency, insurance companies and a community college. Bernard teaches courses in PR and advertising at Carleton University, where is currently completing his PhD in Communication. He is also a frequent commentator on PR, image and advertising, appearing in many of the country’s leading news media outlets.



Josh Greenberg, PhD
Carleton School of Journalism and Communication
Josh Greenberg is Associate Professor in the School of Journalism and Communication at Carleton University. His research has explored case studies in nonprofit public relations, crisis and issues management in the global footwear-apparel and food industries, the use of social media in election campaigns, and the role of PR in the global climate change debate. His next project will explore the occupational rhetoric and professional culture of public relations. Outside of his research and teaching, Josh works in a consultancy capacity advising organizations in the government, nonprofit and corporate sectors on campaign strategy and evaluation.



Scott Hannant
Hannant Media Solutions Inc.
Scott Hannant’s career has taken him from teaching English in revolutionary Iran to running CTV News in Ottawa. Last year, he retired from the rigors of managing one of Canada’s most successful newsrooms to set up Hannant Media Solutions Inc. He now consults on media and communications. Scott also teaches at the School of Journalism and Communication at Carleton University. As an active volunteer, Scott sits on the boards of the United Way Ottawa, the Ottawa Public Library Foundation, the Youth Services Bureau Foundation, The Vanier Institute of the Family, Peace Camp Ottawa and the Algonquin College Broadcast Advisory. During the summer you can often find him on his bicycle trying to work off the effects of his other hobby… cooking.

CPRS Ottawa/Gatineau would like to thank its generous sponsors:

CNW Group
Canadian Internet Registration Authority (CIRA)
Thornley Fallis & 76Design
News Canada
Duocom Canada Inc.
Jana Chytilova Photography

Winners of  a .CA Impact Award will receive $5,000 and the visibility that comes with winning a national award.

Entry submissions can be completed in less than 15 minutes.

There are four broad categories to enter: E-Learning, Small Business, Not-For-Profit and Web Technologies.

There is no entry fee.

The deadline for entries is March 25, 2011.

Winners will be announced at an awards reception at mesh in Toronto, May 25, 2011.

With over 1.5 million .CA domain names and counting, the Canadian Internet Registration Authority (CIRA) understands that the Internet is more than technology – it is a significant force, a catalyst, and a powerful agent of social change. That’s why the first ever .CA Impact Awards has been created to celebrate the impact of .CA websites and applications.

The .CA Impact Awards are designed to recognize youth, educators, not-for-profit organizations, small businesses, technology developers, and web designers for their innovation, quality of work, and the impact of their .CA websites and applications.

More About .CA

.CA is Canada’s Internet identity, reserved for Canadians, recognized and trusted worldwide. The Canadian Internet Registration Authority (CIRA) manages the registry for CA’s over 1.5 million domain names.

The event will also feature guest speakers from four of Ottawa’s most visible charities; The Ottawa Food Bank, Habitat For Humanity, The Salvation Army and The Snow Suit Fund, as they discuss the challenges of ensuring their messages are heard through the holiday clutter. Let them inspire you with their innovative thinking and their dedication to supporting those in need in our community.

Date: Wednesday, December 15^th, 2010

Location:
Foundation Restaurant
18B York Street in the Byward Market (entrance from the courtyard)
www.foundationrestaurant.com

Agenda:
5:30 – 6:00 pm  Social
6:00 – 6:30 pm  Presentations by Guest Speakers with Q&A
  1) The Ottawa Food Bank (5min)
  2) Habitat for Humanity (5min)
  3) The Salvation Army (5min)
  4) Snow Suit Fund (5min)
6:30 – 7:30 pm  Social

HORS D’OEUVRES WILL BE SERVED. CASH BAR. 

Tickets:
$25 – CPRS members
$35 – non-members

RSVP through the CPRS website at www.cprsottawa.com, using the online registration link on our events pages.

No-shows will be charged unless notification is received 24 hours prior to the event.

This event is sponsored by: