While we can’t be accused of opening a hardware store, our front lobby has started to accumulate a nifty little collection of awards. Last week we were honoured at the inaugural CPRS Awards Gala when we won the PuRe Elements Awards of Excellence for Innovation in Communications (Water category). VPs Aimee Deziel and LeeEllen Carroll accepted the award on behalf of Thornley Fallis and 76design. They were part of a great team that ran the SHARP 1080pD82 challenge and helped Sharp succeed in getting Canadians to identify the Aquos television as the leader in high definition televisions. To take the TV from trade publications and into family living rooms, the team conceived and ran an integrated campaign which engaged first time bloggers in social media while reducing their carbon footprint.

Emcee Stephen Heckbert entertained the audience with his “Top Communications Moments of 2008″ presentation and he announced the winners of each category when he opened the sealed envelopes. “This was a creative ad compelling program with a great use of new technologies and an innovative way to involve your audience,” Heckbert quoted a judge as saying.

Canwest’s David Akin was the keynote speaker of the night. He regaled the audience with his behind-the-scenes take on CIBC faxing private banking information to a junk lot in West Virginia. It was a story he uncovered while working at CTV News. Listening to his storytelling was like imagining a kimono being unwrapped. Except this story involved the nation’s most trusted anchor.

Three other awards were presented. The Earth Award for Internal Communications went to the Queensway Carleton Hospital, the Air Award for External Communications was awarded to the Canadian Association of Speech Language Pathologists and Audiologists, and the Fire Award for Communicator of the Year was bestowed on Robyn Osgood of Blueprint PR.

CPRS pulled off this inaugural event by pulling together a solid group of volunteers, led by CPRS Ottawa-Gatineau President-Elect Laurie Murphy, LeeEllen Carroll (Thornley Fallis), Leisha MacDonald (76design), Katie Boland (Algonquin student), Adam Weitner (Service Master), and Calline Au (Queensway Carleton Hospital).

“We have very talented public relations practitioners in this area who uphold the values of the profession and of our society through their excellent work,” said CPRS Ottawa-Gatineau Chapter President Danielle Côté. “It’s important for us to recognize their work and their contribution to the field of public relations. Awards like these allow us to celebrate this excellence and share it with other who can learn from their work,” she added.

Is the Internet free?

Is the Internet private?

One news item about China and another about the United States of America.

These are very useful devices.

Everyday, more and more people get one and use it to stay connected while away from their office.  However, if you’ve ever used one to exchange emails back and forth with a person or people who’s organization(s) insists on adding a ‘Notice of Confidentiality’ (in Canada often in both English and French) like this at the bottom of every message, you know it becomes a real pain in the ass to scroll through a thread.

NOTICE OF CONFIDENTIALITY
This communication including any information transmitted with it is intended only for the use of the addressees and is confidential. If you are not an intended recipient or responsible for delivering the message to an intended recipient, any review, disclosure, conversion to hard copy, dissemination, reproduction or other use of any part of this communication is strictly prohibited, as is the taking or omitting of any action in reliance upon this communication. If you receive this communication in error or without authorization please notify us immediately by return e-mail or otherwise and permanently delete the entire communication from any computer, disk drive, or other storage medium.

If the above disclaimer is not properly readable, it can be found at: abc.com/legal 

AVERTISSEMENT DE CONFIDENTIALITE
Ce courriel, ainsi que tout renseignement ci-inclus, destiné uniquement aux destinataires susmentionnés, est confidentiel. Si vous n’êtes pas le destinataire prévu ou un agent responsable de la livraison de ce courriel, tout examen, divulgation, copie, impression, reproduction, distribution, ou autre utilisation d’une partie de ce courriel est strictement interdit de même que toute intervention ou abstraction à cet égard. Si vous avez reçu ce message par erreur ou sans autorisation, veuillez en aviser immédiatement l’expéditeur par retour de courriel ou par un autre moyen et supprimer immédiatement cette communication entière de tout système électronique.

Si l’avis de non-responsabilité ci-dessus n’est pas lisible, vous pouvez le consulter à abc.com/legale

COME ON!  Is all this text really necessary in every email sent from every person in your organization?  Particularly when some email messages are only a sentence or less (e.g. Yes, No, OK).

Do organizations actually think people read these notices and take the action of notifying the organization if they receive the message in error?

If a Notice of Confidentially absolutely needs to be there, would something simple like this, on one or two lines, not be sufficent?

Notice of Confidentiality: abc.com/legal  / Avertissement de confidentialite: abc.com/legale

For me, nothing says “I refuse to put any effort or expense whatsoever into this” quite like an e-Christmas / e-Holiday card does.

I’ve received quite a few e-cards this year.

Some are well done and you can tell the sender/sending organization actually put a fair amount of time and effort into creating something clever and memorable, like this one from McMillan, an advertising and design agency here in Ottawa – I don’t mind those as much.  In fact, I liked McMillan’s so much I forwarded it to a few people.

However, others have (pardon the expression) been STRAIGHT SHITE!  And worse, a lot of them have been very similar: a winter scene with the ‘cutting-edge animation’ of falling snow and some generic, unoriginal greeting.

Christmas / Holiday cards is a contact with your customers, partners and suppliers, and like all contact with those parties, its an opportunity to build the relationship, so it should be done right.

Now, I’m in favour of electronic versus paper when in comes to most things, but I’m sure I’m not the only person that likes to put received Christmas cards up on the window sill in my office or on my fireplace mantle at home.

Further, at Thornley Fallis & 76design a lot of what we do is electronic communication, but I still think its important to send our clients, partners, suppliers and other contacts an actual card that they keep longer than the time it takes to open and delete an email.

We usually start work on original concepts in October, we then have them printed, pull together about 1000 addresses/labels, and get them out late November/early December.  Over the years, I think we’ve come up with some pretty good cards that reflect the ‘personality’ of our firm. Last year our card included a line of perforated gift labels.  With concept development, design, printing, envelope stuffing, labelling, postage, etc. it’s more costly and time consuming than an e-card, but I think it’s worth it.

Of course, not every organization can design a card in house, but firms (like our design studio) are available for hire. If you can’t do it in-house, hire a firm or freelancer to help you do it right.  It won’t cost that much and will enhance this contact with your customers, partners and suppliers.

I travel a bit, sometimes more for my volunteer activities than for my work (sorry, kids!)

A recent trip left me with a great impression of Detroit, and I never even left the airport.  Indeed, the last time I travelled to Detroit in 2003, I did not really think much of the airport, or of the city. 

This time, however, I was impressed with the quality of the airport facility itself and with some of the little touches they have that indicated to me that the airport authority is thinking about marketing the city frequently.

Airports are the welcome mat to your community, and that’s why they are such a key piece of infrastructure.  People who don’t travel often may not appreciate it, but airports have an impact on investment decisions, on future partnerships, and on a whole host of intangibles that you would not sense from looking solely at the airport — itself — as a business.

Detroit’s welcome mat is now very impressive — bright, airy, modern and spacious, with a look and feel of a city on the move.  Kudos to the designers, etc., although there’s probably been cost overruns, and other challenges, as there always are on these types of projects.

To be honest, however, the thing that stuck with me was the number of languages the airport used to broadcast the kinds of general announcements airports always announce — you know, the “the Detroit airport is pleased to offer a non-smoking environment” ones.  They announced these in six languages, and that told me Detroit thinks of itself as a city of the world.

So why does that matter?  It matters because that’s where the world is going — major urban centres that will thrive are the ones that can welcome diverse cultures and welcome the business they bring.  Airports are hubs of economic and social activity, and they must demonstrate a recognition of their role as a network hub for a world in motion.

In short, I think Detroit gets it, and for all of the city’s challenges in recent times, the airport – at least — told me the city was headed in the right direction.  Indeed, it made me want to come back and visit, and when was the last time you said that about an airport?

A while back I posted about how ePost had got together with Canada’s banks and credit unions to make bills received through ePost available within online banking.  I commented how it was unfortunate, from a convenience and waste perspective, that many of companies I receive bills from (e.g. Home Depot, Hydro Ottawa, Enbridge, Sears, Best Buy, Future Shop) don’t give me the option to stop receiving paper bills.

This morning I signed on to online banking and got another pleasant, paperless surprise.

I can now view images of my cleared cheques online.

Not that I use cheques that often anymore.  In fact, with being able to email money around (which incidentally is what I signed on to do), I use cheques very rarely, and had opted out of receiving cleared cheques in the mail some time ago.  However, there have been a few occaisions in the last couple of years where I had used a cheque (small amounts) and when it cleared my account I didn’t know / couldn’t remember what it was for.  It would have been nice to have been able to see it online.  Now I can!

In terms of convenience and waste reduction, this is a good move by CIBC.

I do all my banking online (like most people, other than my parents).

In terms of bills, I have a pretty good handle on how much I owe to who and by when.  So most of the paper bills I receive in the mail go directly into the recycle bin without being opened.  Therefore, I could do without receiving them in the mail, but I don’t always have that option.

I’ve been using Canada Post’s ePost service for several years now, basically since it was launched, although I don’t remember when that was.

ePost works pretty well.  I add my billers by company name and account number, then instead of receiving monthly paper bills in the mail, an electronic copy goes into my ePost inbox.  If I wish, ePost will send me an email notification when I have received a new bill.

No fuss, no muss, and BTW, no unnecessary waste.

Recently, ePost got together with Canada’s banks (Montreal, CIBC, Citizens, Laurentian, National, RBC, Scotiabank, TD Canada Trust) and numerous credit unions to make bills received through ePost available within online banking.  I bank with CIBC who calls this service ‘E-Bills’ – my E-Bills inbox is shown below.

The unfortunate thing is that many of companies I receive bills from (e.g. Home Depot, Hydro Ottawa, Enbridge, Sears, Best Buy, Future Shop) don’t give me the option to stop receiving paper bills and only receive electronic bills through ePost.  Rogers, MasterCard and the City of Ottawa are some of the billers that do let me receive my bills only through ePost and have for some time now.

It’s really time for companies to provide customers with the option to only receive their bills electronically whether through ePost or another system. 

This video by DraftFCB is pretty funny/accurate if you’ve tried SecondLife.

Who hasn’t had to send a file yesterday that was too large for email?

Next time you find yourself in this situation, try YouSendIt.com.

I’ve used it a few times.

Not only can you get it there in a few minutes, eliminate the hassle of over-sized email attachments and avoid clogged inboxes, but you save the overnight courier cost of sending a CD/DVD.  Plus its really easy to use.

A couple of weeks ago I posted about a less than positive experience I had with Rogers when purchasing a new Blackberry Pearl.

Today, I received this email asking me to join the new Rogers Advisory Panel.  Two undoubtedly unrelated events.

I have joined the panel, which means I will be contacted up to twice a month to participate in short online surveys to help Rogers “better understand what customers like me want, both right now and in the future.”

I’ll see how it goes and will report anything of interest here.