I travel a bit, sometimes more for my volunteer activities than for my work (sorry, kids!)
A recent trip left me with a great impression of Detroit, and I never even left the airport. Indeed, the last time I travelled to Detroit in 2003, I did not really think much of the airport, or of the city.
This time, however, I was impressed with the quality of the airport facility itself and with some of the little touches they have that indicated to me that the airport authority is thinking about marketing the city frequently.
Airports are the welcome mat to your community, and that’s why they are such a key piece of infrastructure. People who don’t travel often may not appreciate it, but airports have an impact on investment decisions, on future partnerships, and on a whole host of intangibles that you would not sense from looking solely at the airport — itself — as a business.
Detroit’s welcome mat is now very impressive — bright, airy, modern and spacious, with a look and feel of a city on the move. Kudos to the designers, etc., although there’s probably been cost overruns, and other challenges, as there always are on these types of projects.
To be honest, however, the thing that stuck with me was the number of languages the airport used to broadcast the kinds of general announcements airports always announce — you know, the “the Detroit airport is pleased to offer a non-smoking environment” ones. They announced these in six languages, and that told me Detroit thinks of itself as a city of the world.
So why does that matter? It matters because that’s where the world is going — major urban centres that will thrive are the ones that can welcome diverse cultures and welcome the business they bring. Airports are hubs of economic and social activity, and they must demonstrate a recognition of their role as a network hub for a world in motion.
In short, I think Detroit gets it, and for all of the city’s challenges in recent times, the airport – at least — told me the city was headed in the right direction. Indeed, it made me want to come back and visit, and when was the last time you said that about an airport?