Every so often, in public relations, you get the opportunity to help present an event that truly gives back to the community in a way that matters.  Last week Thornley Fallis delivered thousands of dollars worth of non-perishable food items, collected at local Ford dealerships, to the Shepherds of Good Hope; this week we will be on location for Ford’s “Future of Safety Tour.”

Over 30 years ago an experimental airbag was developed. Known today as frontal and side-impact airbag systems, they changed the future of vehicle safety and have saved countless lives.

The latest addition to seatbelt safety is sure to make a splash at this week’s event, a seatbelt equipped with its own airbag – designed specifically for children traveling in rear seats.

On Thursday, October 14th, Sparks Street Mall will be transformed into one of the biggest vehicle safety awareness events in Ottawa, with close to 100 feet of safety technologies to explore and test.

The hands on demonstrations feature award-winning safety products. The general public and the media will have the opportunity to speak with experts in road safety, vehicle restraint safety, and vehicle usage safety.

The “Future of Safety Tour” is Ford’s second global safety event that raises awareness and brings safety from the home and to the roads. Ford’s safety innovations helps customers avoid crashes or protect them when an accident unavoidable. They’re also pioneering new technologies such as radar warning systems to help drivers avoid potentially dangerous situations, as well as auto parking and braking advices to help drivers avoid even more unnecessary accidents.

Experiencing Ford's inflatable seatbelt

Come out and see the excitement at the Sparks Street Mall (outside the CBC Building).

Thursday, October 14th, 2010

07:00 a.m. – Demonstrations begin for general public

12:00 p.m. – News conference begins

12:30 p.m. – Demonstrations for media begin

[Ford is a client.]

Here’s an easy and efficient way to take one’s home office on the road. Literally.

Ford’s Transit Connect was developed to be a smart new choice for small business owners. The Ford Work Solutions in-dash computer is capable of linking into a business’s main office computer network or a home computer via the cellular broadband connection.  When I gave it a spin I found the word processing and on-board inkjet printer handy for my own work. It also has a handy “Tool Link” where the RFI will scan the vehicle to ensure all inventory is onboard. This has potential to ensure all hockey and sports equipment makes it back safely as well!

The navigation system contains features including listings for local stations and coffee stops, which both came in handy during my test drive.

CTV’s Paul Brent also got behind the wheel and spoke with an Ottawa-based business about why it’s their choice of business vehicle.

I just received my welcome package to Fairmont President’s Club Premier.

I don’t normally get excited about stuff like this, but this was a very impressive, first rate effort by Fairmont.

Included in my package (shown spread out on my desk in the photo above) was:

• My 2008 Membership Card,
• Three room upgrade certificates,
• Two certificates for $25 off lunch or dinner, and
• Three luggage tags with my name on them and a Fairmont phone number and email address. If someone finds my bag(s), they (presumably after removing any valuables ) can contact Fairmont who will contact me to arrange for my luggage to be returned.

This is the type of customer service/relations that guarantees I will always look to stay at a Fairmont Hotel when travelling.

As we draw closer to the start of the Beijing Olympics savvy media dwellers will start to tally the number of Beijing-Olympics-focused articles, features, editorials, op-ed pieces, essays, rants, opinions, diatribes, thoughts and so forth spreading through all forms of media.

Topics will be all over the map, of course, but look for some tried-and-true pieces that are already part of the public conversation.

Tibet will appear here and there, with all manner of references to the mechanisms put in place by the Chinese government to stifle any possible suggestion of even a whisper of discord. These stories will dovetail with references to “protest pens” and increased border security measures to make sure no one smuggles a “Free Tibet” lapel pin into China. If (and this is a big if) an athlete stands to accept a medal and–gasp–whips out a protest lapel pin the world media will take loud notice.

Look for a few heartwarming notes about athletes away from home, forging new friendships in the Olympic Village, and adjusting to training conditions in Beijing. Blogs home to hometown newspapers are a nice touch, but a cozy blogpost home to the neighbourhood might be difficult to see and hear amid the media clutter of the Olympics.

The pollution in Beijing will be given a great deal of coverage. I visited Beijing in late 1999 and while there was, indeed, a 30 storey building across the broad avenue from my hotel I couldn’t see it 5 mornings out of 7. Back in those dark days daylight could not penetrate the morning smog (cheerfully called “fog” by private and state tour guides) and the city planners devised an ingenious solution for lighting the murky streets.

Streetlights about 4 feet tall interspersed with their regular counterparts serve to illuminate the day, like taller versions of garden or pool lighting found here at home, because light does not sink to street level. Pedestrians would be hopelessly lost without these lamp posts in miniature and I used them as dim beacons leading me back to my hotel. The air quality truly is terrible.

The old adage taught to children, “Stop, look and listen before you cross the street” is a handy guide for any visitor to Beijing where crossing even the quietest backstreet is an exercise in both courage and luck. Passenger cars are being reduced from the local trafficsape (a word I hope I just coined) using a “day on/day off” plan while old beaters that are deemed to be embarrassingly high on the pollution inducing scale are made to disappear. Reducing vehicular traffic is a clever move–look for media features about how citizens are coping without their cars–and will have the pleasant side effect of making crosswalks safer. (Urgent Footnote: When in Beijing always cross the street in a crowd. There is safety in pedestrian numbers.)

I travel a bit, sometimes more for my volunteer activities than for my work (sorry, kids!)

A recent trip left me with a great impression of Detroit, and I never even left the airport.  Indeed, the last time I travelled to Detroit in 2003, I did not really think much of the airport, or of the city. 

This time, however, I was impressed with the quality of the airport facility itself and with some of the little touches they have that indicated to me that the airport authority is thinking about marketing the city frequently.

Airports are the welcome mat to your community, and that’s why they are such a key piece of infrastructure.  People who don’t travel often may not appreciate it, but airports have an impact on investment decisions, on future partnerships, and on a whole host of intangibles that you would not sense from looking solely at the airport — itself — as a business.

Detroit’s welcome mat is now very impressive — bright, airy, modern and spacious, with a look and feel of a city on the move.  Kudos to the designers, etc., although there’s probably been cost overruns, and other challenges, as there always are on these types of projects.

To be honest, however, the thing that stuck with me was the number of languages the airport used to broadcast the kinds of general announcements airports always announce — you know, the “the Detroit airport is pleased to offer a non-smoking environment” ones.  They announced these in six languages, and that told me Detroit thinks of itself as a city of the world.

So why does that matter?  It matters because that’s where the world is going — major urban centres that will thrive are the ones that can welcome diverse cultures and welcome the business they bring.  Airports are hubs of economic and social activity, and they must demonstrate a recognition of their role as a network hub for a world in motion.

In short, I think Detroit gets it, and for all of the city’s challenges in recent times, the airport – at least — told me the city was headed in the right direction.  Indeed, it made me want to come back and visit, and when was the last time you said that about an airport?

So, I’ve taken most of my summer vacation already … decided to head west this year for a conference and to see family.

It was fun, I have to admit, but I learned a lot too, so in the interests of sharing, here are Stephen’s collected thoughts from his two-week sojourn in Western Canada:

1.  Wow, is it ever sunny in the summer — the sun not setting until after 11 p.m. was something it would take me some time to get used to …

2.  This is a really young country, and the West is even younger than that.  I come from a place (Prince Edward Island) where we can trace our family trees back four, five, and maybe more generations.  Finding someone in Alberta with roots that deep is practically impossible, which gives the whole province a bit of a transient air about it.

3.  Until you’ve never paid PST, you probably don’t understand why the GST is such an affront to an Albertan, and you probably won’t understand why that promise was such a cornerstone of a recent political party’s platform.

4.  There’s a lot of oil in Alberta, but even after that has run out, there’s even more coal.  An abundance of fossil fuels probably has a way of making you feel pretty self-sufficient.

5.  The Badlands are very cool, but Hoodoos are shorter than you think.  For a six-year-old, however, it doesn’t get much better than the Royal Tyrell Museum.

And, finally, I learned that, for young kids, you can’t spend enough time with family — there’s something about blood being thicker than water that is never more manifest than putting kids together who haven’t seen each other in a while but who know that somehow they’re family and they therefore stick together.  It was wonderful to see.

So that’s my trip, in review.  We went to the Rockies, we went to the West Edmonton Mall, and we sang karaoke, but we did it together, and in the end, that’s what made it memorable.

Definition of merge: to blend gradually into something else …

Gradually … i.e. not pull up to the end of the merge lane and stop.

In this city, and indeed in Ontario generally, I have noticed drivers — even if I leave a space in front of me to drive into, at speed, and therefore preventing the need for our lane to stop dead — will not merge correctly.

Instead, they will drive to the end of the merge lane, then try to cut in.

Or they will stop, at the start of the merge lane, and wait for someone to let them in.

To all those drivers: please visit Montreal for two weeks.  You’ll come back with an appreciation of the merge lane as a tool to be used.

Merci beaucoup.

Like all of my colleagues, I am revved up about the SHARP 1080pD82 Challenge. It’s a program we’ve launched for SHARP Electronics of Canada. Thousands have signed on in the hopes of winning a great tv by improving the environment.

This Aquos tv is manufactured in one of the world’s most sustainable plants. We’re sending a group of journalists over  to Japan this week to tour  the facility and take the opportunity to interview a number of SHARP Executives. The offer to travel on this trip came up, and like a fat kid on a smartie, I was all over it.

And greenhouse gases are all over it too. A round trip from Ottawa to Osaka produces over five tons of carbon emissions. Our team decided to purchase carbon offsets. It’s a simple step. By doing so, we’re investing in renewable energy and energy efficiency projects. Though using and producing on one hand, we’re trying to reduce at the same time.

What a joy it was to be appreciated on a recent business trip to Toronto.

Instead of flying into Pearson, I opted to take Porter Air to the Toronto City Island Airport. From the moment I checked in at the counter in Ottawa, and through each encounter with a Porter Air employee, I was greeted with a smile along with a please and thank you. What a difference an airline makes!

The last time I traveled Ottawa to Toronto return on the other carrier, there was not one employee smile. And there wasn’t anything else either, full stop. Over the PA system came an announcement there would be no inflight service due to the short route. Over at Porter, everyone’s served a snack and the beverage cart rolls by at least once during the 45 minute flight.

I will definitely be a return customer. Now - if only they could offer Porter Points.