Posted by Carrie on October 12th, 2010 Leave a Comment
Every so often, in public relations, you get the opportunity to help present an event that truly gives back to the community in a way that matters. Last week Thornley Fallis delivered thousands of dollars worth of non-perishable food items, collected at local Ford dealerships, to the Shepherds of Good Hope; this week we will be on location for Ford’s “Future of Safety Tour.”
Over 30 years ago an experimental airbag was developed. Known today as frontal and side-impact airbag systems, they changed the future of vehicle safety and have saved countless lives.
The latest addition to seatbelt safety is sure to make a splash at this week’s event, a seatbelt equipped with its own airbag – designed specifically for children traveling in rear seats.
On Thursday, October 14th, Sparks Street Mall will be transformed into one of the biggest vehicle safety awareness events in Ottawa, with close to 100 feet of safety technologies to explore and test.
The hands on demonstrations feature award-winning safety products. The general public and the media will have the opportunity to speak with experts in road safety, vehicle restraint safety, and vehicle usage safety.
The “Future of Safety Tour” is Ford’s second global safety event that raises awareness and brings safety from the home and to the roads. Ford’s safety innovations helps customers avoid crashes or protect them when an accident unavoidable. They’re also pioneering new technologies such as radar warning systems to help drivers avoid potentially dangerous situations, as well as auto parking and braking advices to help drivers avoid even more unnecessary accidents.
Come out and see the excitement at the Sparks Street Mall (outside the CBC Building).
Thursday, October 14th, 2010
07:00 a.m. – Demonstrations begin for general public
12:00 p.m. – News conference begins
12:30 p.m. – Demonstrations for media begin